Nestled into a neighborhood shopping center in El Cerrito, CA, are Jenny K. Gift Shop and Well Grounded Tea & Coffee, both owned by Jen Komaromi and her husband.

I got the chance to chat with Jen in person at the Las Vegas Market, and having been in business for 20 years, she has some great tips to share.

Retailing with your family is a full commitment, but Jen wouldn’t have it any other way. When it comes to ordering products, creating training, menu development, running the books, and all the roles in between, Jen and her husband are sure to have a clear division of labor. Jen even shares some fun stories about her children being a part of the day to day as babies.

In addition to family, Jenny K. and Well Grounded are all about Community. Jen shares how they’ve utilized their small neighborhood location to develop relationships, support the schools, and strengthen their business.

If you haven't had the pleasure of visiting Jenny K. Gift Shop in person, you can see for yourself online the incredible eye she has for the product. Which speaks for just one of Jen’s great tips in this episode: Buy for your customer, NOT yourself.

Whether it's advice on digitalization and starting with a POS or a surprising way to manage stress, whether you're a brand new retailer or have tons of experience under your belt... Jen shares some great stories and tips you don’t want to miss.

I’m rooting for your success.


What’s Inside:

• Owning a business with your spouse and family.
• The value of Involvement and connection in community.
• Sourcing inventory: Quality and value.
• Great advice for new and experienced retailers.

Mentioned In This Episode:
Jenny K - El Cerrito
Jenny K. Gift Shop - Facebook
Jenny K. Gift Shop (@jennykgiftshop) • Instagram photos and videos
Well Grounded Tea & Coffee Bar
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