This one's part pep talk, part wake-up call, and part strategy session.

If you've been feeling off about your content or frustrated that the same strategies that used to work suddenly…don't, this episode will hit home.

It's not that Instagram's broken, your list is cold, or people "aren't buying right now."

It's that too many entrepreneurs are skipping the hard work: the deep, uncomfortable, brain-on kind of work that creates messaging people actually feel.

In this solo episode, I'm sharing what I've been seeing behind the scenes: how over-relying on AI (yes, even the tool I love) is quietly making coaches less creative, and how outsourcing our critical thinking is leading to copy-paste businesses with zero edge.

We'll talk about what it really means to go deeper with your message, why it's the difference between a launch that lands and one that flops, and how to bring that intentionality into your upcoming Black Friday offers without burning yourself out or cheapening your work.

Then, I'll walk you through a few of my favorite aligned ways to approach Black Friday: from reimagining what "value" really means to choosing energy over time.

You'll also get a sneak peek into my upcoming Edge-Led Launch System Workshop, where I'll be breaking down the exact system that generated $166K from two launches (even when my reach was tanking).

Enjoy and DM me 'BLACK FRIDAY' on Instagram to get first (and cheapest!) access to my upcoming workshop.

Meg's Links:

• Follow Meg on Instagram: @meganyelaney

• The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde

• Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint