Back in 2012, I did a podcast interview (Episode 153) with a psychologist and family therapist, Robert Maurer, PhD. It's been almost five years since the discussion, but I'm often reminded of what I learned from his books and his advice about small change. It's human nature for us to be afraid of change. Instead of lecturing people to be brave, we need to work within our limitations. How do we avoid the "fight or flight" instinct and reaction from kicking in? We start by making change SMALL. That's a key Kaizen insight that Dr. Maurer is able to tie to the way our brain works. Here's our original discussion: https://www.leanblog.org/2012/07/podcast-153-robert-maurer-phd-the-kaizen-way/