If you're a little older than me, you may remember a particularly cool pair of sunglasses that was famous for using NASA satellite tech in their lenses and for being the first real activewear sunglasses in the 80s.

I'm talking about REVO sunglasses.

Our guest today is Cliff Robinson, CEO of Revo. Cliff has fashion in blood. You see, he was born into fashion, his family’s nearly century old business designs, manufactures, sells and distributes high-quality designer brand eyewear right in my home state of Illinois.

Today we're going to discuss the journey from an old school family business licensing other people's names to becoming a brand owner, and the learnings that come along with this shift in business strategy.

Show Links

• Revo Sunglasses - Discount for listeners - use code KURT for 20% off on revo.com

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