For this episode, Yvonne is joined by former professional rugby player and founder of the nutrition firm Whole Supp, Darren O'Reilly. Darren combined his experience of the positive impact good nutrition has on performance with Dr Brian Carson´s physiology knowledge to create a super easy to prepare supplement that provides great fuel for busy, always on the go people.

He and Yvonne discuss his journey, and the role having a North Star and manifestation techniques played in enabling him to stay the course to bring his innovative Whole Supp product to market. They also talk about branding, growth, personal development, and much more.

KEY TAKEAWAYS

• Having a North Star drives you forward regardless of what you are aiming for.
• Pay attention to the details, but don´t let perfectionism get in your way.
• If you are struggling to perfect something, keep going, you are closer than you think.
• Don´t waste energy getting upset about people competing with you, there is room for everyone.
• Own your mistakes. Accept that you have made them and learn from them. Extreme ownership is a habit anyone can build.
• Keeping in touch with what your product is going to do for your customers is a huge motivator.
• People have to trust you, to buy from you. The best way to build that trust is to be honest, authentic and most importantly create a highly effective product.
• You can reach a lot of people via social media, but your message will not resonate unless you already know your customers really well.
• Meeting your customers face to face is the best way to understand them. 
• Face to face contact moves the needle, it is great for your brand and creates highly effective marketing material.
• Don´t be too rigid about your business plan. Often, business opportunities you never thought of will turn out to generate the most profit.
• Create positive habits for yourself. Build them into your day.

BEST MOMENTS

“So, everything in our product has a meaningful impact on the body.”

“Choosing a manufacturer is a really difficult thing. It's almost like dating. You kiss a lot of frogs before you find the right one.”

“It´s more important to fail but learn from it, than not try.”

“Real connections with real people with real customers moves the needle, and that kind of has a multiplier effect.”

“When you open yourself up for criticism, you learn so much.”

"If your foundations are strong, your potential is unlimited. We're able to help people with just getting that nutritional foundation when they're busy."

“if you're curious enough and humble enough to listen, you're gonna learn a lot.”

“Visualising - see it all the time. That actually does pay off.”

EPISODE RESOURCES

https://www.linkedin.com/in/darren-o-reilly-b8924724

https://wholesupp.com

VALUABLE RESOURCES

website: pausepenny.com

Instagram: @yvonnetchrakian_manifest @pause.penny

LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/

HOST BIO

Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins!