In this captivating episode, we are honored to have Dr. Derek Steinbacher, a highly accomplished plastic surgeon, as our special guest. Dr. Steinbacher shares valuable insights on branding and marketing in the digital era. He discusses establishing a strong organic reputation and leveraging word-of-mouth in the digital realm. Dr. Steinbacher unveils secrets to effectively utilizing social media, websites, and SEO to establish an influential online presence. He emphasizes the importance of patient testimonials and positive reviews in building trust and attracting new patients. Dr. Steinbacher also discusses advancements in plastic surgery, such as 3D imaging planning, AI integration, and non-surgical treatments. He explains how these developments have revolutionized the patient experience.