Building a business is not nearly as valuable as building a reputation, and one of the best ways to build that reputation is by becoming ridiculously easy to do business with. Today, we are joined by David Arvin, a close friend of ours and one of the most internationally in-demand customer experience speakers, who has just penned his seventh title, Ridiculously Easy To Do Business With. David is here to reveal how business success and longevity start with ease, accessibility, and simplicity. We discuss his journey into speaking and becoming an author and the advice he'd share with anyone eager to follow a similar career path to his. We also unpack David's latest book by exploring the business side of speaking, the role of authoring in being a successful speaker, the biggest customer pain points that David is always trying to solve, and why building a strong personal brand should always be top-of-mind. To end, our guest reiterates his book's theme of gaining a competitive advantage and we are reminded of the REAL reasons people would want to do business with you! Tune in for all this and much more.