Welcome to the strengths-driven Foundations Series where we are exploring the essential business foundations needed to scale a service based business aligned with your strengths.

In this episode, we're exploring what it looks like to build a business in line with your end goal. It's something a lot of business owners miss and fast forward a few years down the track and they are more unhappy than ever. A lot of this comes down to the business model you choose. Whether you choose to run an agency, work high end 1:1, offer courses or digital products or a combination of offers there will be trade offs.

I'll talk you through key considerations for each of these models and how to know which one is right for you. Whether you are at the very start of your entrepreneurship journey or needing to make some changes to increase your sense of fulfilment, this is the episode to help guide your thinking.

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This week’s topic is about cultivating a millionaire mindset, drawing from common questions I receive from clients and my own curiosity about successful individuals. You see, in the coaching world, we love celebrating our clients' wins, but what really sets them apart? Well, after years of observation and experience, I've narrowed it down to seven core traits. 

I highlight the importance of recognizing patterns in our behaviour and thoughts, while we operate in habitual patterns, we have the choice to change and embody traits of successful individuals, regardless of background or experience.

I share seven key traits observed in successful entrepreneurs. Firstly, successful entrepreneurs are self-leading and self-accountable. They approach challenges with openness and curiosity, always seeking new perspectives. Their visionary energy propels them forward, even in the face of setbacks. They understand the power of scripting their thoughts and spend time consciously examining them.

Moreover, they hold steady, knowing that results take time. They focus on effort rather than immediate outcomes, understanding that consistency is key. Importantly, they play to their strengths, leveraging their unique abilities to drive success.

And finally, they prioritise relationships, understanding that collaboration and support are essential on the journey to success. So, if you're ready to level up and embody the millionaire mindset, it's time to take action. Whether it's joining my Luminate program or reaching out for a chat, let's work together to unlock your full potential. Remember, it's not just about time—it's about what you do with it that truly matters. 

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Join me this week for a dynamic conversation with Shannon Segall, your go-to social media manager and mentor, specialising in empowering female-led brands and freelancers to shine online. With a background in Instagram marketing, Shannon witnessed its transformative power in elevating brands globally. Based in Australia, Shannon's journey from corporate life to entrepreneurship reflects her dedication to digital empowerment.

Shannon offers insights into social media management's evolution, stressing its role in brand awareness and community building. She discusses aligning strategies with brand objectives and understanding the target audience for engagement. We explore common business mistakes and advocate for value-driven content over sales-centric approaches. Shannon highlights content repurposing for efficiency and offers productivity tips. Finally, she shares advice on integrating lifestyle into entrepreneurship and achieving balance amidst work and travel aspirations.

For more inspiration and tips, check out her upcoming webinar on March 28th to master Crafting Connection-Worthy Content and unlock exclusive access to her Makana VIP Social Media Strategy service. You can also visit her website and podcast  The Tropical Social Podcast and connect with her on Instagram @shannonsegall

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This is part two of my Sellout launch podcast which I will take you behind the scenes to unravel the outcomes of my recent launch strategy, offering insights into what went on behind the microphone. Delving into the launch strategy, I emphasize the importance of transparent communication and nurturing relationships pre-launch.

Engaging in pre-launch conversations with potential clients, I shared details about my program, Luminate, weeks ahead of the official launch event. This personalized approach, diverging from traditional templates, fostered confidence and authenticity, as I deeply believed in the value of my offering.

Mindset work was pivotal, involving daily practices to align with the essence of my offer and co-create its success. Launching the event with marketing across various channels, including podcasts and DM conversations, yielded significant results. The program sold out, generating $61,242 in Luminate revenue, with additional revenue from private coaching sessions. 

Flexible payment options and personalized interactions further enhanced the launch's success, fostering trust and integrity throughout the process. Reflecting on this journey, I acknowledge the importance of fluidity, responsiveness, and authentic connection in achieving business goals. Overall, this launch exemplifies the power of embodying one's values and co-creating success with clients.

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In this two-part podcast series, I'm taking you behind the scenes of my recent sellout Luminate launch. 

We'll talk all things 👇🏼

• Pre, during and post launch strategy - the how the what and the why. 
• How I built a launch process around my unique strengths. 
• The exact pre planning process involved. 
• The preparation mindset of a sellout program launch.
• Essential things you need to be thinking about if you are planning on launching a new program, course or offering this year. 

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Interested in joining the June round of Luminate? Jump on the Waitlist here. You'll get a special bonus from me just for being there. 

I’m so excited to welcome Annie Gichuru, a racial equity coach, partners with The Beautiful You Coaching Academy, guiding entrepreneurs to build inclusive businesses. Her program, REPRESENTED, promotes racial diversity and equity. With a background in HR and coaching, she brings compassion and expertise to her work.

In this podcast with Annie, we explored the nuances of inclusivity in online business, particularly focusing on the unconscious biases and microaggressions that can occur.

Annie highlighted two camps of business owners: those who are new to the work of inclusivity and are afraid of making mistakes, and those who consider themselves inclusive but may still unintentionally exclude others. We delved into the importance of being open to learning and understanding the experiences of people of color in business. 

Microaggressions, subtle negative statements that make individuals feel disrespected, were discussed in depth, along with their impact on relationships and business. Annie emphasized the need for a calling-in approach, granting grace for mistakes and providing resources for learning and growth. 

 Throughout our conversation, the overarching theme was the necessity of continuous self-exploration and improvement in creating truly inclusive spaces in business.

Discover Annie's invaluable resources! Explore her Microaggressions Guide and delve into her transformative program!
You can also connect with her on Instagram or check her website.

If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_

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Interested in being coached by me in 2024?. Check out if its for you. 

In this podcast, I'm addressing a common concern many of us in the business world encounter: feeling like we're talking to no one and struggling to understand why our offers aren't selling. I want to approach this issue from a practical standpoint, offering three key perspectives to help you gain clarity and motivation.

1. Are you targeting the right audience for your offer?
2.  Are you communicating in a way that resonates with your audience's desires and aspirations?
3. Are you setting realistic standards for your conversions?

It's essential to diagnose the problem accurately before making drastic changes. Refinement is a natural part of the business journey, and success often comes from continuous learning and adaptation. By staying open, curious, and committed to improvement, you'll navigate through obstacles and achieve your goals.
So, before you throw in the towel, remember that building a successful business takes time, effort, and perseverance. Keep refining, keep learning, and keep pushing forward.

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Often, our beliefs about growth can inadvertently hold us back. While revenue generation is crucial, solely prioritising it can hinder our long-term growth. Understanding your current constraints is essential for progress, whether it's prioritising profit, addressing time constraints, or overcoming mindset barriers.

It's all about understanding what truly holds us back from reaching our goals and ensuring that we're addressing the root causes rather than just surface-level symptoms. As you reflect on your business journey, consider focusing on the right problems, so we can avoid the trap of fruitless action and channel our efforts effectively.

Remember, it's not always about the flashy strategies but rather the foundational work that moves the needle forward. Stay committed to self-coaching and journaling practices to identify and overcome constraints regularly.

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Your beliefs shape your reality; by aligning your energy with your goals, you manifest success. This episode dives deep into strategies and mindset shifts crucial for navigating the turbulent waters of entrepreneurship. Before my recent masterclass, I engaged in personalized outreach, connecting with attendees to understand their pain points and aspirations. This practice fosters intimacy and ensures that I resonate with my audience deeply, a vital aspect of my extroverted nature.

Many of us shared a common struggle: maintaining motivation amid fluctuating engagement levels. Whether you're a coach, course creator, or consultant, we've all faced the challenge of dwindling responses after an initial surge. It's disheartening, but remember, good things take time. Even if social media metrics disappoint, engagement isn't always visible. People might silently consume your content, so don't lose heart. While we can't control every outcome, we influence our responses and actions. 

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It's essential to recognize when something feels like a roadblock between your vision and its realisation. In this episode, I delve into the barriers that may be obstructing your path to achieving your business goals and offer actionable strategies to overcome them.

If you've established yourself in your field and crafted solid offers, it's unlikely that the problem lies with your products or services. You're probably already an expert in your niche, so let's confidently own that expertise. Pricing and strategy are also unlikely culprits, especially if you've aligned them with your strengths and goals. The primary issue may lie in how effectively you're connecting with your ideal clients. Your messaging needs to resonate with them on a deep level, addressing their desires and concerns.

Too often, we fall into the trap of using expert language or focusing too much on what clients need rather than what they want. Remember, your goal is to meet your clients where they are and guide them towards the transformation they seek. Often, working with a coach who can offer an external perspective can be immensely beneficial in navigating these challenges. By refining your messaging and aligning it with your clients' aspirations, you can bridge the gap between your current reality and your income goals.

Regularly reassess your communication strategies and adapt them to better serve your clients. Stay connected to their evolving needs and preferences, and never underestimate the power of clear, compelling messaging in driving business growth.

If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_

WORK WITH MONIQUE; 

Interested in being coached by me in 2024?. Check out if its for you.