“Betcha can’t eat just one!”

If you’ve ever been caught elbow-deep in a bag of Fritos, you’re not alone.

Why are we hungry all the time?

And why is it impossible to stop eating?

Because Big Food hires legions of brain scientists, chemists, and marketers getting paid hundreds of thousands of dollars a year to keep you addicted.

The good news is that you can use the same concepts - evolutionary biology, food chemistry and psychology—to stop yourself from falling into the potato chip trap (or donuts, or ice cream, or soda).