Rocket Chiropractic Podcast for Chiropractors

I recently went on ChatGPT to ask about common objections to chiropractic. I ended up writing an article about the 9 different chiropractic objections that were presented. I wanted to write something from a chiropractor's perspective to either confirm or deny each allegation.

The 9 chiropractic objections were this:

• Lack of Scientific Evidence
• Overemphasis on Spinal Manipulation
• Risk of Injury
• Inconsistent Training & Standards
• Scope of Practice
• Promotion of Unproven Therapies
• Cost & Insurance Issues
• Alternative to Proven Medical Treatments
• Association with Anti-Medical Sentiment

So in this week's podcast, I decided to talk about these 9 chiropractic objections. I discuss which objections are fair and which ones aren't. I also talk about why chiropractors tend to be insecure and why they shouldn't be.

Let's talk about it!

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I was talking with one of my clients the other day. He told me that he thought I was selling my NEXT Step (NS) membership a little short. He's a regular listener to my podcast, so he frequently hears me say that NS is great for chiropractors who are getting started.

While he agrees with that statement, he told me that my NS membership was extremely valuable to him even though he has been out of chiropractic college for over 15 years. He commented that just because a chiropractor has been able to keep their doors open for 10-15 years, that doesn't mean they know what they are doing.

I agree. A lot of chiropractors survive for years without ever thriving. They can't seem to get their practice to the level they want. They can't seem to put together consistent practice success. It's frustrating.

Over the years, when I speak to chiropractors like that, it's obvious that they never mastered the basics of business/running a practice. For some reason, the average person assumes if they know how to do a job in the business they would automatically know how to run the business itself. Chiropractors are no different.

Chiropractors make a lot of assumptions. Many chiropractors assume if they know how to take care of patients, they will know how to run a practice. They assume if they do a good job of taking care of patients, they won't have to worry about the business. Chiropractors assume that if they can just get through the 5-year mark or the 10-year mark in practice, they will be fine. Unfortunately, none of that is true.

If you are going to be a successful chiropractor, you are most likely going to have to own your practice. If you own your practice, you need to be a competent small-business owner in order to thrive.

No, you don't have to be the CEO of a Fortune 500 company. You don't have to know how to manage 25 different locations with 200 staff members. However, you do need to learn some small-business basics, and you need to develop some good small-business habits.

The future (more successful) you knows things that you don't currently know and has habits that you don't currently have.

Regardless of how many years you have been in practice as a chiropractor, if you want to help more people and make a good living doing it, you need to start with the basics. Be honest about your shortcomings. Start learning new things about running a practice. Develop better habits. Get help.

If you aren't sure where to start, check out my NEXT Step program. It's an incredible resource for chiropractors who are getting started and for chiropractors who have been out for a while but still feel stuck.

If NEXT Step isn't a good fit for you, find something else that can help you. We live in an age where information is abundant. If you aren't getting help it's because you aren't looking for it. That's on you. It's no one else's fault.

The last thing I will say is this. There's a Chinese proverb that states, "The best day to plant a tree is 20 years ago. The second best day to plant a tree is today." If you have been out in practice for 10 years and you still aren't where you want to be, you can't do anything about the past.

Don't let your pride get in the way of your future success. Be honest about your situation and start making changes today.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

The other day I was in a FB group and the topic of patient retention came up. I commented that many chiropractors don't focus on patient retention as much as they should because it doesn't produce immediate changes in their practice like outreach can.

It got me thinking about the differences between retention and outreach, so I wanted to talk about it on the podcast.

So in this podcast episode, I talk about the pros and cons of retention vs the pros and cons of outreach. I also discuss what chiropractors should do if they are getting started vs if they have a more established practice.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

New chiropractors need to realize if they are going to be successful they are NOT going to do it alone. Success takes a group effort. Even if you run a micropractice by yourself, there will be others along the way that aid in your practice success.

So in this final podcast episode of the series, I talk about the importance of saying thank you. I discuss the type of people who will help you while you are in practice, and the ways to acknowledge them.

As a bonus, I also talk about the importance of understanding areas where you can be great. I talked about this more in episode 467: How To Be Great & What To Do When You Suck.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Pre-suasion is a concept that's unfamiliar to most chiropractors. The concept is pretty simple. People don't generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the concept is the same.

If a chiropractor understands the power of pre-suasion, they can help create an environment that helps patients make better decisions. The more effective a chiropractor is as pre-suasion the easier patient decisions will be for them and patient complients (and retention) will increase.

So in this podcast episode, I talk about the power of pre-suasion. I discuss why it's important NOT to ask patients to make BIG decisions. I also talk about how environment and reputation impact pre-suasion.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Consistency isn't difficult to understand. It's not an exciting topic. A seminar for chiropractors about consistency isn't going to put a lot of butts in seats.

However, consistency is a foundational element of a chiropractor's success. In fact, you would be hard pressed to find anyone who's is successful in any area of life who isn't being consistent in that area. It's VERY important.

So in this podcast episode, I talk about the role of consistency in success. I discuss hoping to be an overnight success is not realistic, how big change happens quickly, and the importance of making time for the important things.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

When I talk about authority as a chiropractor, I'm not talking about ruling your practice with an iron fist. I would describe a chiropractor with high authority as someone who is well known, admired, and trusted.

When a chiropractor has high authority, it's like a cheat code for their practice. It just makes everything easier.

So in this podcast episode, I talk about the superpower of authority. I discuss where people get authority, how to borrow authority, and what to do when you have it.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

"It's not what you know, it's who you know" is a statement that has been around for years. The reason people say it is because relationships have always created opportunities. It's no different as a chiropractor.

Chiropractors who are well know and connected in the community tend to have larger practices. Chiropractors who are good at establishing a trusting relationship with their patients tend to have great patient retention. Heck, even SEO (search engine optimization) is just building a relationship with Google. The chiropractors who rank the highest in your area, they have the best relationship with Google.

So in this podcast episode, I talk about the importance of relationships and trust. I discuss how relationships vary, the types of relationships that are important, and why it's important to be have patience when building relationships.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Often when new chiropractors get started they are starting with nothing. They don't have a bunch of people waiting for them to open. They don't have a bunch of connections in the community that are ready to refer. Most new chiropractors are starting from scratch.

One of the most critical things for new chiropractors is to meet new people. In fact, if you are a chiropractor, there should be people in your area who didn't know about you last month who know about you this month, and that should be the case EVERY SINGLE month. If it's not, you aren't going to make it.

So in this podcast episode, I talk about the importance of outreach and meeting new people. I discuss the many outreach opportunities that exist for chiropractors now. I talk about long-term marketing, short-term marketing, online marketing, offline marketing, and much more.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems.

Now some chiropractic coaches will lead you to believe that it's normal for everyone to "stay, pay, and refer." I can tell you from my own experience and from the experience of ALL of my clients, that expecting everyone to stay, pay, and refer just leads to disappointment. I'm not saying that NO ONE will stay, pay, and refer. I'm just saying it's not the majority.

It's important for new chiropractors to have realistic expectations of their patients. It's also important for new chiropractors to know that great patients are often the result of a good process. Great patients don't just fall out of the sky.

So in this podcast episode, I talk about how onboarding and follow-up are two of the most important aspects of managing your people. I discuss a few things that will help get your new patients started on the right foot. I also talk about the difference between short-term and long-term patient follow-up.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo