Rocket Chiropractic Podcast

Often when new chiropractors get started they are starting with nothing. They don't have a bunch of people waiting for them to open. They don't have a bunch of connections in the community that are ready to refer. Most new chiropractors are starting from scratch.

One of the most critical things for new chiropractors is to meet new people. In fact, if you are a chiropractor, there should be people in your area who didn't know about you last month who know about you this month, and that should be the case EVERY SINGLE month. If it's not, you aren't going to make it.

So in this podcast episode, I talk about the importance of outreach and meeting new people. I discuss the many outreach opportunities that exist for chiropractors now. I talk about long-term marketing, short-term marketing, online marketing, offline marketing, and much more.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems.

Now some chiropractic coaches will lead you to believe that it's normal for everyone to "stay, pay, and refer." I can tell you from my own experience and from the experience of ALL of my clients, that expecting everyone to stay, pay, and refer just leads to disappointment. I'm not saying that NO ONE will stay, pay, and refer. I'm just saying it's not the majority.

It's important for new chiropractors to have realistic expectations of their patients. It's also important for new chiropractors to know that great patients are often the result of a good process. Great patients don't just fall out of the sky.

So in this podcast episode, I talk about how onboarding and follow-up are two of the most important aspects of managing your people. I discuss a few things that will help get your new patients started on the right foot. I also talk about the difference between short-term and long-term patient follow-up.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

The vast majority of chiropractors who are seeing a lot of people and making a good living in the process are chiropractors who own their own practice. Simply put, they are small-business owners.

Now the good news is chiropractors don't have to be business experts to be successful. However, chiropractors do need to have some basic small-business competence otherwise their practice will never operate successfully…or at least not for very long.

So in this podcast, I talk about the importance of business basics. I discuss leadership, structure, and staff. I also talk about the importance of continuing to work on your business and why it's important to be open to change.

Let's get started!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Have you ever asked yourself the question, "Why would people choose me?" I'm going to assume you aren't the only chiropractor in your area. That means all of your potential new patients have a choice. So why you?

Another good question is, "Who am I trying to help?" I know that some young chiropractors think they can help anyone with a spine, but that's a very impractical way to run a business. If you try to be everything to everyone you will end up being nothing to most people.

Businesses that clearly know who they are, what problems they solve, and who they help the most are the most successful businesses. Chiropractic practices are no exception to that rule.

So in this podcast episode, I talk about the importance of knowing who you are. I discuss why chiropractors need to clearly identify the people they help and the problems that they solve.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

The starting point for all new chiropractors is acknowledging their situation. Being a successful chiropractor is very possible, but it's not easy. If a new chiropractor approaches the process with blissful ignorance, they are most likely in BIG trouble.

Many young chiropractors have told me they are scared to start their own practice. I always tell them that the reason they are scared is because starting a practice is scary. It is a big deal. If you think you aren't supposed to be at least a little nervous…that's unrealistic.

So in this first podcast episode of the series, I talk about the reality of being a new chiropractor. I discuss the importance of being good with your hands, debt, and the lack of high-paying jobs. I also talk about success and the mistake of always trying to hit home runs.

Let's get into it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

A lot of chiropractors take the time to identify their weaknesses and come up with strategies to improve. I think that's a mistake. I don't believe that people go from horrible to great.

I believe people go from good to great. It makes more sense for chiropractors to identify their strengths and then come up with strategies to leverage those strengths to improve their practice.

Chiropractors don't have to be great at everything. Being great at everything is an unrealistic expectation that will result in frustration for any chiropractor who tries to do it.

I talk about that and more in this week's podcast. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another.

Sometimes I forget that some of my listeners don't know that I was a chiropractor for 9 years. I'm not just some guy who's trying to help chiropractors to make a buck. I genuinely care about the chiropractic profession, which is why it's always strange when someone accuses me of being anti-chiropractic.

Yes, I do criticize the chiropractic profession. But that's not because I hate it. It's because I love chiropractic and I would like to see the profession grow. Chiropractic care is awesome, and more people need to be exposed to it.

With that said, I thought it might be interesting to talk about a few things that I HATE about the chiropractic profession and why I wish they were different. Also, I talk about a few things that I LOVE about chiropractic and what makes the profession so great. So in this podcast, that's exactly what I do.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another.

In fact, many chiropractic patients would agree with that too. Over the years, countless chiropractic patients have reported improvements to their health that went far beyond their neck and back pain.

More traditional chiropractors say that the improvements people experience going to the chiropractor are because of the chiropractic adjustment and its impact on the nervous system. Some chiropractors go as far as calling themselves "Nervous System Doctors." That's a mistake.

In this week's chiropractic podcast, I talk about why some chiropractors call themselves Nervous System Doctors. I discuss why I think that's a terrible thing to do, and the problems that come from it. I also talk about the different approaches to chiropractic and I share some of the reasons why chiropractors should be proud to be chiropractors.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Whether you manage your own chiropractic website or they have someone else do it (like Rocket Chiro Websites), getting more backlinks into your website will help you rank higher on Google. If you rank higher on Google, you are more likely to get more new patients from the internet.

Unfortunately, the problem that most chiropractors have with their websites is the lack of linkable content. There often isn't a compelling reason for another website to link to theirs.

In this week's chiropractic podcast, I talk about 2 different types of content that will help chiropractors get more backlinks. One of the ways is so simple that every chiropractor should do it.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this week's podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world.

They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success can be achieved easily.

The conversation explores the importance of finding one's own path in chiropractic practice and not getting caught up in following someone else's model. It emphasizes the need to prioritize fulfillment over external markers of success and to focus on what truly matters in life.

The discussion also touches on the significance of embracing the journey, navigating resistance, and making choices that align with one's values and goals. The hosts critique the use of certain posters in chiropractic offices that may send the wrong message or require too much explanation.

In this conversation, Jerry and John discuss various chiropractic posters and their misleading messages. They critique posters that focus on the concept of subluxation, spinal degeneration, and the nervous system. They highlight the flaws in these posters and emphasize the importance of being honest and transparent with patients.

They also discuss the need for chiropractors to prioritize excellence and focus on individual patient needs rather than relying on generic posters. Overall, they encourage chiropractors to challenge their assumptions and provide an empowering and authentic healthcare experience.

• Balancing optimism with realism is crucial in the chiropractic profession.
• Focusing on smaller circles of influence, such as family and community, can have a more significant impact than trying to change the world on a grand scale.
• Success in chiropractic practice requires hard work and a willingness to navigate challenges.
• Avoid oversimplifying complex tasks or goals, as they require effort and dedication to achieve.
• Each individual's path to success in chiropractic practice may be different, and it's important to find what works best for oneself. It is important to find your own path in chiropractic practice and not get caught up in following someone else's model.
• Fulfillment should be prioritized over external markers of success.
• Embrace the journey, navigate resistance, and make choices that align with your values and goals.
• It is important for chiropractors to be honest and transparent with their patients about the benefits and limitations of chiropractic care.
• Chiropractors should prioritize excellence and focus on individual patient needs rather than relying on generic posters or scripts.
• Chiropractors should continually study and learn the science behind chiropractic care to provide the best possible care to their patients.
• Chiropractors should craft their messaging, visuals, assessments, and procedures based on their values and the clinical objectives they have for their practice.
• Chiropractors should strive to be an empowering resource for their patients and provide an authentic healthcare experience.
• Certain posters in chiropractic offices may send the wrong message or require too much explanation. Chiropractic posters that focus on subluxation, spinal degeneration, and the nervous system can be misleading and may not accurately represent the chiropractic profession.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo