Rocket Chiropractic Podcast

I’ve worked with hundreds of chiropractors over the years. Pretty much all of them were in a growth phase of their practice/life. They want to improve their practice size. They want to help more people. They want to make more money. Nothing wrong with any of that.

But I’ve noticed a pattern. I’ve noticed 2 very common (and simple) mistakes amongst chiropractors who continue to struggle. They make these mistakes repeatedly and then wonder why nothing ever changes. I’m going to talk about these mistakes on the podcast this week. Let’s get into it.

Chiropractors often make assumptions when it comes to marketing, running their business, and even dealing with patients. I’m sure there are times when assumptions are ok, but there are two assumptions that I hear often that are bad for chiropractors.

In this episode, I talk about two really common assumptions that will hurt the growth of your chiropractic practice. Let’s get into it.

More and more chiropractors are starting to understand the importance of Google My Business (GMB). Most chiropractors will get more visits to their GMB profile in a given month than they will to their own website. But what to do with GMB isn’t as straightforward for every chiropractor.

In this episode, I talk about what to do with Google My Business if you are a chiropractic associate, an independent contractor, or a chiropractor with multiple clinics. Let’s get into it.

It’s so stressful to be a chiropractor…especially when you first get out of school. You don’t have much experience adjusting patients. You don’t have much experience managing people. You most likely have never owned or operated a small business. What a mess.

In this episode, I talk about why chiropractors are so stressed out and how avoiding the problem only makes things worse for anyone who wants to be a successful chiropractor. Let’s get into it.

Patient retention is important for every chiropractor. But most chiropractors assume that patient retention starts after a patient starts care. That’s a huge mistake. There are actually 4 phases of patient care and one of them starts before your patient ever steps foot in your office.

In this episode, I talk about the 4 phases of patient retention for chiropractors. I discuss how things that happen before your patients start care and how you handle things after your patients end care will impact your patient retention. Let’s get into it.

Most chiropractors that I speak with will mention referrals as a major part of their ideal practice. Referrals are awesome. I’ll add to that, online reviews are awesome, too. They can be the lifeblood of a stable, successful, patient-centered chiropract

There is an assumption amongst chiropractors that adding fresh content will automatically improve their SEO. That’s why chiropractors often go to great lengths to have people regularly add content to their websites. But is fresh content really the secret to better local search rankings?

In this episode, I talk about the assumptions around fresh content and chiropractic SEO. I discuss the 2 most important things to keep in mind when adding content to your chiropractic website. Let’s talk about it.

Patient retention is an important topic for chiropractors. Not only is it tough to run a successful small business if everyone who comes in the front door is leaving out the back, but it’s also difficult to help people as a chiropractor if patients won’t follow through with care.

In this episode, I give an overview of patient retention. I discuss some of the misconceptions that chiropractors believe about retention, and I talk about the difference between lifetime patients and wellness patients.

One of the things I always recommend to chiropractors who are creating content is that they keep a running list of ideas. Questions that your patients ask. Conversations you have with networking partners. Something you read in a book. All of those things could turn into great content for your chiropractic practice.

In this episode, I talk about 3 nuggets of wisdom that I have written down over the years but I haven’t talked about on the podcast yet. They didn’t really fit for a full podcast, but they are definitely worth sharing. Let’s talk about it.

As a chiropractor, you almost always have a lot longer to-do list than you have time. One of the common mistakes that chiropractors will make is spending time on things that aren’t important. Don’t do that. But even if you get laser-focused on the things that really matter, it’s easy to run short on time.

In this episode, I talk about the myth of multi-tasking, and I discuss 4 simple things that can help every chiropractor to become more efficient with their time. Let’s talk about it.