The trades industry has experienced a significant transformation in the way professionals engage with their audience and clients.

One prime example of how to harness the power of personal branding is Roger Wakefield, a renowned plumber and YouTube content creator with over 570,000 subscribers and more than 100 Million views. He is the largest plumbing content creator globally.

Roger has become a household name in the plumbing industry. He's the go-to expert for plumbing tips, tricks, DIY solutions, and insightful guidance for plumbers and other people in the trades. He's also a master of personal branding.

Even in the trades, individuals can create strong personal brands that attract clients and establish trust. The key is to provide value through education and content that resonates with their target audience.

Roger emphasizes "sales by education." Instead of pushing services, he advises people in the trades to educate their audience through videos, building trust and positioning themselves as the expert they turn to when problems arise.

It's a win-win strategy that benefits both professionals and the audience.

Tune in to this episode for a deep dive into social media marketing and personal branding with the expert himself, Roger Wakefield.

This episode was sponsored by:

- Smart AC: https://smartac.com/

Key Takeaways 

Intro (00:00)

Creating the biggest plumbing YouTube channel (01:52)

The best videos to make (15:45)

Building a relationship with your clients on social media (17:32)

Basic things to get started with content (20:31)

Sales by education (21:33)

Personal branding in the trades (24:24)

Shoot your origin story (27:51)

The 2 things you need to win on YouTube (32:42)

Careers without 4 years (45:04)

Additional Resources 

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

Connect with Roger Wakefield

Website: https://www.rogerwakefield.com/

Instagram: https://www.instagram.com/therogerwakefield/

Facebook: https://www.facebook.com/RogerBWake

LinkedIn: https://www.linkedin.com/in/rogerwakefield/

YouTube: https://www.youtube.com/@RogerWakefield

TikTok: tiktok.com/@therogerwakefield?lang=en

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.