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Most owners are stuck working in the business…
Ronnie Lollar built one that runs without him.
In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just one year. And who co-founded Roof Warrior to help others do the same.
But it wasn’t easy…
Ronnie’s been through the pain:
- Close friends leaving the company
- Watching reps start competing companies
- Wondering if it was even worth it
Instead of quitting, he doubled down on CULTURE.
And in this episode, you’ll discover:
✅ How to build a leadership team that doesn’t need you
✅ Why your reps NEED to fail (and how to let them)
✅ How to build a culture so strong, your company runs without you
✅ The savior complex that’s killing your growth—and how to fix it
This one’s raw. Real. And PACKED with what every owner needs to hear if you want to scale for real (and finally take a vacation without everything falling apart).
🔗 https://www.linkedin.com/in/ronnie-lollar-b06733182/ & https://avcoroofing.com/
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-259
Listen to the episode on Spotify & Apple Podcasts (259) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: http://roofingpod.com/rsra
👉 Take your marketing to the next level: https://roofingpod.com/jobnimbus-marketing
🎯 Join Our Facebook Group: https://roofingpod.com/facebook
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M?
Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, betrayal, and burnout, and used roofing to rewrite his future.
💥 No roadmap.
💥 No investors.
💥 Just grit, God, and Google reviews.
Cole built a powerhouse team of sales reps from gym buddies, sauna convos, and church friends. His first summer? 50 roofs and $70K in personal sales. Now? He's stacking contracts, automating with tech, and training a faith-driven sales force that's STORM-READY and scaling fast.
In this episode, you'll learn:
- How Cole signed 50 contracts in 7 days
- His secret for hiring A-players and building a no-drama team
- The exact tools & systems Escalade uses to handle explosive growth
- Why referrals, reviews, and networking CRUSH paid leads
- How to dominate even without knocking doors
Plus, Cole’s secret weapon? His faith. His team kicks off every meeting with a verse, and lives by it.
If you're launching your company, scaling past $3M, or dreaming about that $10M+ year…
You’ll feel this one in your soul. And walk away ready to build your own empire.
🔗 Links:
https://escaladeroofing.com/
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-258
Listen to the episode on Spotify & Apple Podcasts (258) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- JobNimbus Marketing Services: https://roofingpod.com/jobnimbus-marketing
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
Most roofers chase big revenue goals...$5M, $10M, even $20M.
But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M.
In this episode, you'll hear:
- Why growing too fast can kill your margin
- What to track so your P&L actually means something
- How to build a lean team that stays happy and productive
- The “sweet spot” where profit and personal life thrive
- How Aaron uses his business as a tool to GIVE BACK — through his 501(c)(3) nonprofit, Hammers for Heart
Aaron gets real about burnout, chasing empty goals, and how he found purpose leading a mission-driven roofing company. If you want to make more money AND live a better life, this episode is for you.
👉 Ready to grow your business the smart way?
👉 Want to get off the revenue hamster wheel?
🔗 https://www.askproexteriors.com
Listen to the episode on Spotify & Apple Podcasts (257) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- JobNimbus Marketing Services: https://roofingpod.com/jobnimbus-marketing
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
Most roofing companies are built on sales first. Marty Sheegog did the opposite, and it changed everything. In this episode, you’ll meet the founder of Sheegog Contracting in Orlando, Florida, and learn how building operations first can actually be your BEST sales move.
Marty shares how he went from an average salesman to building a rock-solid company where field supervisors manage every detail, project quality is king, and homeowners are raving fans. You’ll hear how he built simple systems that prevent chaos and drive better reviews, referrals, and results.
🔗 https://sheegogcontracting.com/
✅ Why “sales first” could be ruining your business
✅ How field supervisors changed the game for Sheegog Contracting
✅ The review, referral, and photo system that proves customers are happy
✅ How to scale operations without sacrificing job quality
✅ The biggest lessons from storm chasing to building a real local brand
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-256
Listen to the episode on Spotify & Apple Podcasts (256) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: http://roofingpod.com/rsra
👉 Take your marketing to the next level: https://roofingpod.com/jobnimbus-marketing
🎯 Join Our Facebook Group: https://roofingpod.com/facebook
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
Want to grow your roofing business fast without hiring more sales reps or spending more on leads?
Then it’s time to stop thinking like an operator… and start thinking like an investor.
In this episode, Chris Moore from Deal Maker Wealth Society shows roofing company owners exactly how to buy the competition, stack EBITDA, and build real wealth through roll-ups.
You’ll learn:
✅ What “EBITDA arbitrage” is—and how it builds wealth fast
✅ The difference between a single-silo roll-up and a multi-silo roll-up
✅ How to use seller financing and SBA loans to buy companies with little or no cash down
✅ What it means to be best in class (and why that explodes your company’s valuation)
✅ The investor mindset that turns owners into wealth builders
If your roofing business is your retirement plan, this episode is a wake-up call.
You’ll discover how to build enterprise value, exit on your terms, and unlock the financial freedom you deserve.
🔗 https://dealmakerwealthsociety.com/
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-255
Listen to the episode on Spotify & Apple Podcasts (255) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- JobNimbus Marketing Services: https://roofingpod.com/jobnimbus-marketing
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
From tearing down sheds for $100 on Craigslist... To running a real roofing company with a real team and real systems.
In this episode, Justin Puetz shares how he broke out of the “hope stage” of self-employment. You’ll hear what it took to stop guessing, start tracking ROI, hire killer teammates, and finally build a business—not just work a job.
He shares the exact mindset shifts that helped him go from:
➡️ Doing it all himself
➡️ Winging it and hoping for the best
➡️ To building systems, pricing with confidence, and leading a team
You'll learn how to stop hiring out of desperation and start hiring for character, build momentum with traction tools like EOS, and finally stop winging it and start winning with intention.
If you're still stuck in the “hope stage”... wondering if you can build something real... this episode is for you.
🎗 Support the Fight Against Cystic Fibrosis
Justin and his team are actively fundraising for the Cystic Fibrosis Foundation. The walk they’re participating in takes place this Saturday, and every contribution makes a difference. If you'd like to support their team, you can donate here: https://fundraise.cff.org/Rochester25/SlayCF
🔗 https://puetzconstruction.com/
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-254
Listen to the episode on Spotify & Apple Podcasts (254) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: http://roofingpod.com/rsra
👉 Take your marketing to the next level: https://roofingpod.com/jobnimbus-marketing
🎯 Join Our Facebook Group: https://roofingpod.com/facebook
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
Most roofers WANT referrals, but they’re going about it ALL wrong. They chase realtors, insurance agents, and past customers without a clear strategy. But what if you could build a referral machine that feeds your business on autopilot?
In this episode, we dive deep with Steven Ragsdale of Blacksmith Roofing, who cracked the code to scaling a $6M+ roofing company WITHOUT storm chasing, door knocking, or buying leads. Instead, he built a highly profitable, referral-driven roofing business by doing things differently.
✅ The number one reason most roofers struggle with referrals (and how to fix it)
✅ Why “Hobby-Based Marketing” is the secret weapon for endless leads
✅ How hiring the right sales team doubles your revenue
✅ Why focusing on the RIGHT customer experience fuels unstoppable growth
If you want to build a roofing company that thrives year after year without chasing the next storm, this episode is for you.
🔗 Links:
https://blacksmithroofing.com/
facebook.com/blacksmithroofing
instagram.com/blacksmith_roofing
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-253
Listen to the episode on Spotify & Apple Podcasts (253) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- JobNimbus Marketing Services: https://roofingpod.com/jobnimbus-marketing
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
Roofers are throwing money at marketing agencies, boosting posts, and running ads… yet leads are slow, close rates are low, and it feels like you’re just burning cash.
The truth? Most roofing companies don’t have a marketing problem. They have a marketing control problem.
In this episode, Joseph Hughes (Contractor Dynamics) breaks down how to stop the guesswork and take control of your marketing. You’ll learn:
✅ The difference between spray-and-pray marketing vs. intentional marketing
✅ The biggest waste of marketing dollars (and how to fix it)
✅ Why hiring a marketing agency is NOT an easy button
✅ The #1 role every roofing company should hire before spending more on marketing
This is the conversation roofing contractors NEED to hear. If you want to stop wasting money, take control of your leads, and maximize ROI, hit play now.
🔗 https://www.contractordynamics.com/
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-252
PODCAST SPONSORS:
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- JobNimbus Marketing Services: https://roofingpod.com/jobnimbus-marketing
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
Most owners think scaling means more leads… or hiring more reps. But that’s wrong.
In this episode, you’ll learn a whole new way to grow your roofing company WITHOUT chasing more leads or building a bigger sales team.
Jay “Jcron” Kronstedt helped Kajabi grow from $6M to $2 BILLION. Now, he’s sharing his 7 P’s of business growth — and how they apply to roofing.
You’ll discover:
- Why most roofing companies never get real leverage
- The 2 types of PURPOSE (and how to use both to win)
- How to grow WITHOUT more marketing or sales reps
- A simple test to see if your customer experience is strong enough
- Why sales and marketing often hide the REAL problem
- How to build a business that THRIVES… even if you turned off sales today
https://www.jcron.com/
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-251-jcron
PODCAST SPONSORS:
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- JobNimbus Marketing Services: https://roofingpod.com/jobnimbus-marketing
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
What if your biggest dream—building a wildly successful roofing company—is actually your biggest risk? Curtis Eshghy scaled his business to $30M+, but along the way, he learned some hard lessons that almost took him down. In this episode, he shares the dangers of rapid growth, the leadership mindset shifts that saved his business, and how you can scale smarter—without losing control.
Curtis reveals:
✅ Why hiring too fast can backfire (and what to do instead)
✅ The #1 leadership mistake that turns success into chaos
✅ How to protect your business from becoming a "house of cards"
✅ The key to keeping your team motivated and your company profitable
Most roofers think more sales = more success. But if you’re not careful, rapid growth can destroy everything you’ve built. Watch this now and learn how to grow with purpose, keep your company strong, and create a legacy that lasts.
🔗 https://www.cnroofs.com/
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-250
Listen to the episode on Spotify & Apple Podcasts (250) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: http://roofingpod.com/rsra
👉 Take your marketing to the next level: https://roofingpod.com/jobnimbus-marketing
🎯 Join Our Facebook Group: https://roofingpod.com/facebook
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
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