Roofing Success

He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off.

But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses.

And what happened next? That mistake became the best marketing moment his company ever had.

In this episode, Brett shares how Tesson Roofing became one of the most trusted roofing companies in the region—not by being perfect, but by doing the right thing when it’s hard.

You’ll learn:
- Why extreme ownership builds loyal customers (and crews)
- How Brett scaled by serving people—not just “selling”
- What to do when your crew messes up (and how to turn it into a win)
- Why frozen Snickers & Gatorade can win you more jobs than business cards
- The real secret to supplier loyalty (it’s not about price)

If you care about building a company rooted in service, honesty, and long-term partnerships—this is a must-watch.

Links: 
https://tessonroofing.com
https://www.facebook.com/TessonRoofing

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-268

Listen to the episode on Spotify & Apple Podcasts (268) 👇
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PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
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Most roofing companies pour time and money into getting leads… but then blow it when it counts most.

In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn:

✅ The #1 mistake roofers make after leads come in (and why it happens)
✅ How automation and AI can follow up faster than your team ever could
✅ The easiest way to plug the holes in your sales process without hiring more admin
✅ Why being the fastest to reply—even if you’re not the cheapest—wins jobs
✅ Simple automations that help you book more appointments, nurture leads, and stay top of mind

Josh isn’t just a tech guy, he’s been in the trenches hauling furnaces through Wisconsin winters. Now he helps contractors use technology to grow without chaos.

If you’re tired of slow follow-up and lost sales, this episode will show you how to finally get control.

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-267

Listen to the episode on Spotify & Apple Podcasts (267) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
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Most roofing companies keep their top sales rep… even when they destroy the team’s spirit.

Not Elijah.

In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years.

He did it by putting culture over profits.

You’ll see why firing the “best” rep was the smartest move they ever made. And how it built a place where reps want to stay, grow, and even retire.

Watch to learn:
✅ Why having 6 owners was the secret sauce
✅ How to build a team that WANTS to follow you
✅ Why paying salaries, 401Ks, and giving trucks keeps reps loyal
✅ How caring more about people than profits makes you MORE money

Roofing sales doesn’t have to be cutthroat. You can build something great—without burning everyone out.

https://romansroofing.net/
https://www.facebook.com/Romansroofingllc
https://www.instagram.com/romans_roofing/
https://www.youtube.com/channel/UCCxL3ooHWkkxjD4ao8Rutpg

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-266

Listen to the episode on Spotify & Apple Podcasts (266) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

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00:00 – How Firing a Top Roofing Sales Rep Made Millions
02:15 – Roofing Business Growth: From $700K to Multi-Eight-Figures
04:40 – 6 Roofing Owners Share Their Secrets to Scaling Fast
07:30 – How to Build a Roofing Company Sales Team That Stays
10:45 – Roofing Company Culture vs. Profits: What Wins?
14:05 – Why We Fired Our Best Roofing Sales Rep for Bad Culture
17:25 – How to Build a Roofing Sales Rep Retirement Plan
21:00 – Roofing Sales Rep Benefits: Salary, 401K, Company Trucks
24:15 – How to Train Roofing Sales Reps Step by Step
27:50 – Why Roofing Sales Reps Come First in a Great Company
31:10 – Roofing Marketing Tips: All Business Is Show Business
35:30 – How Free Roofing Education Brings in More Leads
38:45 – Roofing Company Collaboration vs. Competition
42:00 – Why Private Equity Can Hurt Your Roofing Business
46:15 – Roofing Sales Training: Onboarding New Sales Reps
50:30 – How to Measure Success for Roofing Sales Reps
54:20 – Best Advice for Roofing Company Owners and Sales Managers

What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset?

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses.

Chuck has worked with thousands of contractors across the U.S. and Canada, helping owners overcome limiting beliefs, restructure teams, and scale with purpose. Whether you’re stuck at $3M, $10M, or trying to build a $100M+ operation, this conversation will challenge the way you think about growth.

You’ll discover:

• Why scaling to sell almost always backfires—and what to do instead
• How belief and mindset directly drive your revenue (and your team’s performance)
• Why pricing psychology can double your margins overnight
• How to create a product and customer experience your sales team actually believes in
• The truth about AI and the future of roofing sales

If you’ve ever said “door-to-door doesn’t scale” or “we can’t raise our prices in this market,” you can’t afford to miss this episode.

Links: 
https://www.instagram.com/chuckthokey/?hl=en
https://topreptraining.com/
https://www.mycoachchuck.com/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-265

Listen to the episode on Spotify & Apple Podcasts (265) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way.

In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of doing business the old way, they built a white glove experience that makes homeowners feel safe, informed, and cared for.

You’ll discover how they:
- Use drones, automations, and clear systems to remove friction.
- Price every job with precision (not by the square) so the homeowner knows exactly what they’re paying for.
- Communicate so well that customers never wonder what’s happening next.

Their story proves that roofing isn’t just about shingles. It’s about creating a sure thing for your customers—and scaling a brand that earns trust fast.

If you want to see how modern systems and blue-collar execution can work together to set your company apart, don’t miss this one.

Links: 
https://eastcoastroofingsystems.com/
https://www.instagram.com/eastcoastroofingsystems/
https://www.facebook.com/eastcoastroofingsystems/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-264

Listen to the episode on Spotify & Apple Podcasts (264) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

Are you really ready to grow your roofing company? Or are you unknowingly stuck?

In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncover the 5 hidden bottlenecks that kill growth for most roofing companies.

You’ll discover the 5 core areas every owner MUST master:
➡️ Capture (Marketing)
➡️ Convert (Sales)
➡️ Create (Production)
➡️ Control (Admin)
➡️ Culture (People)

Jon shares the exact framework and chart he used to scale and sell a roofing company in 2024… and how YOU can use it to spot bottlenecks, remove them, and build with confidence.

If you’re tired of working 70-hour weeks, managing chaos, and feeling stuck, you’re not alone. Jon’s been there too. He’ll show you how to stop guessing, fix the root issues, and build a business that grows—on purpose.

🎯 Want to scale the right way and avoid the pain of dumb tax? This episode is your roadmap.

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-263

Listen to the episode on Spotify & Apple Podcasts (263) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate?

In this episode, Zach Payne of Icon Roofing shares the exact change that took his company from unknown to unstoppable. No, it wasn’t ads, lead gen, or big marketing budgets. It was dialing in customer experience, and doing it better than anyone else.

Zach reveals how simple systems like pre-job walkthroughs, photo documentation, and clear expectations turned frustrated homeowners into raving fans. How his team built trust before tearing off a single shingle. And how that one shift created a ripple effect of referrals, reviews, and repeat business.

Want to know the playbook that gets customers to trust you more, refer you more, and review you better? It’s all here.

Watch now and steal the system.

🔗 iconroofingaz.com

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-262

Listen to the episode on Spotify & Apple Podcasts (262) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

🚫 No ladders. No traveling. No kitchen tables.
✅ Just a phone, a system, and a team selling roofs in 8 states — all from one office.

In this episode, you’ll meet Kody Landals. He’s the founder of Reimagine Roofing and one of the smartest leaders in the roofing space today. Kody built a virtual sales team that closes big jobs without stepping foot in a home. And it worked so well, a national company bought them!

You’ll learn:
- How to sell roofs over the phone (even $70k metal jobs).
- Why speed, honesty, and deep roleplay win more sales in 2025.
- The BIG shift in homeowner behavior—and how to win in this new market.
- How Kody trains reps to handle HUGE deductibles and hard convos.
- Why helping homeowners make a decision is the new secret to closing.

If you’re feeling the heat with low lead flow, more “I wanna wait” responses, or long sales cycles… this one’s a must-watch.

💥 This is next-level stuff to help you grow, scale, and STAY sharp as the market tightens.

🔗 https://www.reimagineroofing.com/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-261

Listen to the episode on Spotify & Apple Podcasts (261) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS: 
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- JobNimbus Marketing Services: https://roofingpod.com/jobnimbus-marketing
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

Is Your Roofing Business Invisible to AI? Marcus Sheridan Says It Might Be…

The old way of marketing is dying. And if you're still stuck doing what used to work on Google, your roofing company could vanish. Fast.

In this episode, Jim Ahlin sits down with They Ask, You Answer author Marcus Sheridan to uncover the NEW way to win in roofing sales and marketing. Based on his new book, Endless Customers, Marcus lays out a 4-pillar system for becoming the most known and trusted brand — not just with people… but with AI.

🔹 Why ranking #1 on Google doesn't matter anymore
🔹 How AI is changing everything (and what to do about it)
🔹 The 4 secrets that build brand trust with humans AND AI
🔹 Why the best brands “Say What Others Won’t Say”
🔹 The self-service tools you need to close more leads
🔹 How to use VIDEO to dominate your market
🔹 And what to do TODAY to survive the shift that’s already here

If your lead costs are going up… if your phone stopped ringing… or if you’re clinging to old-school sales strategies…

This episode will light a fire under your feet. It’s time to stop falling behind and start future-proofing your company.

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-260

Listen to the episode on Spotify & Apple Podcasts (260) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: http://roofingpod.com/rsra
👉 Take your marketing to the next level: https://roofingpod.com/jobnimbus-marketing
🎯 Join Our Facebook Group: https://roofingpod.com/facebook

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

Most owners are stuck working in the business…
Ronnie Lollar built one that runs without him.

In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just one year. And who co-founded Roof Warrior to help others do the same.

But it wasn’t easy…

Ronnie’s been through the pain:
- Close friends leaving the company
- Watching reps start competing companies
- Wondering if it was even worth it

Instead of quitting, he doubled down on CULTURE.

And in this episode, you’ll discover:
✅ How to build a leadership team that doesn’t need you
✅ Why your reps NEED to fail (and how to let them)
✅ How to build a culture so strong, your company runs without you
✅ The savior complex that’s killing your growth—and how to fix it

This one’s raw. Real. And PACKED with what every owner needs to hear if you want to scale for real (and finally take a vacation without everything falling apart).

🔗 https://www.linkedin.com/in/ronnie-lollar-b06733182/ & https://avcoroofing.com/

🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-259

Listen to the episode on Spotify & Apple Podcasts (259) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: http://roofingpod.com/rsra
👉 Take your marketing to the next level: https://roofingpod.com/jobnimbus-marketing
🎯 Join Our Facebook Group: https://roofingpod.com/facebook

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review