Episode 67 – Q & A with Coop

Today we are staying warm by the fire and doing a long overdue Q+A session.

We have a pretty long list of emails that we get after every show and I want to make sure that I give my attention to some of these because they are really good! I won’t be addressing questions addressed on previous Q & A episodes as those have already been talked about however, be sure to check out Episode 30 for more great questions and answers:

If you need help, you can watch our free videos that will help you transform your business here.

Be sure to check out Two-Brain Business 2.0 on Audible.com!

In this Question and Answer Session:

 What are the things I wish I had updated in the original Two-Brain Business audiobook?
 Is adding an "open gym" service to your CrossFit box a mistake? When is it the right move?
 The "employee vs contractor" debate for a CrossFit box
 Why do I always say, “Ask your clients what they want" instead of "How to give your clients what they need.”
 What are my top tips for content marketing?
 Why should you pay for the mentoring program when I publish so much stuff for free?
 How do I fill CrossFit Kids classes?
 Who are my mentors and why is having a mentor important?
 Why do I want to be a landlord instead of coach?
 What should you follow the intramural open with?
 Why do I talk about profit so much? Isn’t that secondary to how many clients you have?
 Why does Help First talk about other service industry businesses?

Timeline:

0:57 – Question and answer session introduction

2:11 – What are the things I wish I had updated in the Two-Brain Business audiobook?

2:58 – Is adding an open gym service to your CrossFit box a mistake? When is it a good idea?

5:28 – The "employee vs contractor" debate for a CrossFit box

6:53 – Why do I always say “ask your clients what they want" instead of "Here’s how to give your clients what they need.”

10:33 – Why it is important to also ask your staff what THEY want in their job

11:15 – My top tips for content marketing

12:16 – The first rule for content marketing: don’t wait

13:25 – The second rule of content production: don’t repeat yourself.

13:49 – The third rule of content production: treat all of your content as fishing nets

15:53 – The number four rule of content production: repeat yourself

16:58 – The number five rule of content production: it doesn’t have to be perfect

18:09 – The number six rule of content production: be a storyteller

19:33 – The seventh rule of content marketing: keep it simple

20:02 – Why should you pay for the mentoring program when I publish so much for free?

21:56 – How do you fill CrossFit Kids classes?

24:55 – Helping parents overcome their fear of CrossFit for their kids

25:38 – Who are my mentors and how do they help?

28:30 – Two-Brain Summit and modeling's place in the mentorship process

30:20 – Why do I want to be a landlord instead of coach?

32:26 – What do you follow the intramural open with to keep that momentum going?

34:45 – Why do I talk about profit so much?

36:45 – Why does Help First talk about other service industry businesses?

Ray Gowlett leads our UpCoach program. He is a former MMA fighter and motocross rider. In addition to this he is a big questioner of authority specifically within the education system. Ray in many ways is a shit disturber and what he doesn’t like is dogma, fake research, and unqualified opinion. If you are part of our UpCoach program you’ve spoken to Ray and you know he bounces around a lot. Today we are talking about the ten basic habits that every coach should have. The UpCoach program develops these qualities as he has learned himself so if you are looking for help within your gym be sure to reach out. Ray’s lectures at the Two-Brain Summit this summer will be amazing. If you have not already register do it now!

Reminder the 2017 Two-Brain Summit coming this June 3rd and 4th in Chicago. Be sure to register now!

Top 10 Habits Every Coach Should Adopt:

 Limit your coaching cues when working with clients
 Be an expert in personality types so that you can relate to clients effectively
 Adapt your coaching style to each client and personality
 Give clients what they want and not what you want
 See the big picture for your business and your client
 Eliminate arrogance within your coaching style
 Be wary of the "next big thing"
 Learn and become educated to understand evidence and research
 Understand the different needs and positions of your clients
 Learn the "bend, don’t break" principles relation to exercise

About Ray:

Ray Gowlett is a former professional MMA fighter, motocross racer and current research skeptic. His lab contains almost 600 subjects (it’s a high school) and Ray is constantly seeking new ways to teach and coach. Many of these kids are high-level athletes; just as many don’t want to be in the class at all. He’s always trying new things, but this cross-pollination of students means every innovation has to satisfy two standards:

 It has to make people fitter;
 It has to make people happier.

Ray coined the phrase we repeat at Catalyst often: “Exercise until you’re happy.” It’s the base of the hierarchy he teaches students. He also teaches research skepticism: how to read and rank the value of “research.” Imagine a generation of people who believe what they read on Facebook: that’s what’s coming, except for the students in Ray’s classes.

Timeline:

1:33 – Ray Gowlett Introduction

2:44 – The top ten really simple coaching habits every coach should adopt

4:02 – The importance of having mentors and coaches throughout your life

4:46 – Coaching Habit 1: Keeping your coaching cues to three or less

9:26 – Coaching Habit 2: Learn about personality types to effectively adapt to clients

11:03 – Personality tools to determine your personality type

12:33 – Coaching Habit 3: Being a different coach for every person

15:23 – Coaching Habit 4: Give clients what they want and not what you want

17:25 – Coaching Habit 5: See the big picture for your business and clients

19:58 – Coaching Habit 6: Eliminate arrogant coaching

22:52 – Ridiculous and arrogant posts from CrossFit box owners

23:35 – Coaching Habit 7: Be weary of the next big thing

25:35 – Cyclical knowledge and trends within the fitness industry

26:23 – Coaching Habit 8: Learning about understanding evidence and research

29:49 – Coaching Habit 9: Sharpening the saw and being critical of new ideas

31:38 – Coaching Habit 10: Understand all the different needs and positions of your clients

33:20 – Understanding projection bias within your program

35:41 – Coaching Habit 11: Be the voice your client wants to hear

38:38 – The way in which you should talk to your clients

39:46 – Coaching Habit 12: Bend don’t break principle

41:26 – The many types of conjugated periodizat

Episode 65 – Mindset

I am always fascinated by the mechanics and emotions of the entrepreneurial brain. There are a lot of highs and lows that you need to buffer against.  I am also really into the tools that we can use to be better at it by avoiding shiny objects; dealing with stressors, lawsuits, copy cats; how we can meet people with confidence; and avoid feeling like a salesman. Instead of just one guest, we have four for this episode! 

We talk to Sherman Merricks of CrossFit Dynasty, Tommy Hackebruck of Ute CrossFit, Craig Hysell of Conviction Training, and Josh Price of Loco CrossFit all about the entrepreneurial mindset and the tools and skills they use keep their eyes on the prize, keep from being derailed, and avoid stress.   Join us for this action packed interview and be sure to take notes!
Reminder the 2017 Two-Brain Summit is coming this June 3rd and 4th in Chicago. Be sure to register now!

In this Interview:

 The importance of Focus and its role in the entrepreneurial mindset
 Why you should have an emotional reason to succeed
 Moving on from anger and focusing on what you can control

Plus:

 When to bypass diplomacy and put your foot down
 Achieving success by avoiding cognitive overload 
 The importance of discipline for the entrepreneurial mindset
 What IS success?

Today's Guests:

Sherman Merricks of Dynasty CrossFit

Tommy Hackenbruck of Ute CrossFit

Craig Hysell of Conviction Training

Josh Price of Loco CrossFit

Timeline:

1:31 – An introduction to the entrepreneurial mindset

4:24 – The first component of the entrepreneurial mindset is focus

6:46 – How to deal with too many opportunities to choose from

7:39 – Having an emotional reason to succeed

9:07 – Sherman Merricks on setting goals and staying focused

10:31 – An example of an emotional goal to keep you on track and keep you motivated

12:45 – What to do next after hitting an emotional goal?

13:52 – Achieving success with cognitive overload

15:34 – Learning to focus on what’s important the hard way

18:08 – Tommy Hackebruck on focus and obsession despite the circumstances

20:24 – Channeling the inherit skill of focus in the right direction

23:02 – The importance of discipline for the entrepreneurial mindset

26:44 – Dealing with the extraordinary stress of copiers

31:38 – Being pissed for five minutes and then moving on

34:59 – Spending $170,000 training coaches before learning how to filter

36:18 – Josh Price of Loco CrossFit introduction

40:37 – Is help more powerful than anger?

44:11 – A practical way to get into a steady mindset from a state of anger

47:43 – The art of practicing not to be your first thought

48:39 – Having success is necessary for motivation

51:22 – Can motivation occur after being discouraged?

52:24 – Flipping the tables on success

56:46 – Being at rock bottom is a huge advantage

57:51 – The romantic notion of the entrepreneurial grind is false

58:27 – Craig Hysell on how people should define success in the CrossFit industry

59:53 – What are the steps to determine what success is

62:01 – Ineffective leadership by asking the wrong questions

64:04 – When to bypass diplomacy and put your foot down.

65:10 – The best favor you can do for people is to tell them what you want them to do

70:14 – How to choose which ideas to focus on as an entrepreneur

72:44 – The process of saying hell yes or no

Books mentioned during this episode:

Extreme Ownership - U.S. Navy Seals by Jocko Willink

Good to Great by Jim Collins

Gates of Fire by Steven Pressfield

The War of Art by Steven Pressfield

Turni