Greg Everett of Catalyst Athletics is almost a household name.

Anyone (especially in the USA) interested in weightlifting has heard of Everett—but why?

Greg is an incredible coach. But he's an even better producer of content, and that's why he's able to make a great living as a nationally renowned coach. Get that? He's a great coach—and he knows how to tell you so.

Greg spends almost as much time sharing his knowledge and building his audience as he does coaching. And that's a very, very smart move.

In this episode, Greg talks about the "art of coaching"—the stuff between the reps that makes a trainer a "real coach." He also talks about his business, CrossFit, models and mentors.

His website is https://www.catalystathletics.com/

Episode 2 - Jason Ackerman

I met Jason Ackerman at St. Jude's Children's Hospital in 2013. Over the next several months, Jay and I shared a weekly call to discuss business, but regularly digressed into training clients, diet and programming.

After a few months, Jay accepted an offer for his affiliate (CrossFit Albany) that was the highest price I've ever seen paid for a gym of this type. Most "box"-style gyms really aren't worth more than the value of their used equipment. But Jason managed to sell a BRAND, not a BOX. We go into great detail on that process in this interview.