In this episode of the Untrapped Podcast, Keith Kalfas shares a powerful perspective from his 16th season in the landscaping business: running a service business is about more than profit — it's about trust, gratitude, integrity, and learning how to serve customers from the right mindset.

After completing a $7,350 landscaping job with a strong profit margin, Keith reflects on what mattered even more than the money: the responsibility and privilege of earning a customer's trust. He breaks down how resentment, scarcity thinking, and negative assumptions can quietly damage your close rate, reputation, and love for your business — and how shifting into gratitude can change everything.

Keith also shares why your reputation is everything, how customers can sense your attitude before you say a word, and why surrounding yourself with high-standard people can upgrade your identity and business.

"When you change the way you see things, the things you see change." – Keith Kalfas

What You'll Learn in This Episode:

• Why getting hired by a customer is an honor and responsibility

• How trust is built from the first phone call to the final payment

• The danger of developing resentment toward customers

• How scarcity thinking can attract low-ball clients

• Why your attitude directly affects your close rate

• The role of gratitude in running a service business

• Letting go of past clients who disappointed or disrespected you

• Why reputation takes years to build but can be damaged quickly

• The difference between "trucking a truck" and building an easy, lucrative, and fun business

• How high-standard friends and mentors can raise your own standards

• Why proximity to successful people can upgrade your identity

Key Takeaways:

• Your customer is trusting you with more than money.

  When someone hires you, they are handing over their hard-earned money and trusting you to take care of their property, their vision, and their expectations.

• Your attitude shows up, even when you try to hide it. If you carry resentment, frustration, or scarcity into a sales call or estimate, the customer can feel it. That energy can quietly push good clients away.

• Gratitude changes how you show up.

  When you view each job as an opportunity instead of a burden, you become more present, more trustworthy, and more enjoyable to work with.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

Build Your Site: https://www.keithkalfas.com/ReBolt

Call Tracking Software: https://www.keithkalfas.com/CallRail

Start Getting Leads Now https://www.footbridgemedia.com/keith

The Untrapped Alliance: https://www.keithkalfas.com/alliance

Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP