Ryan DeLuca founded Bodybuilding.com in 1999 in his garage in Boise, Idaho at the age of 20. Under his leadership, the company skyrocketed to nearly $500,000,000 in annual revenue before he stepped down as CEO in 2015. Ryan was temporarily retired for only six months before the startup bug bit him again. Together with his co-founder Preston Lewis, Black Box VR was born, merging their passions for technology and fitness and the way they can intersect to help people transform their lives. Black Box VR has six gym locations open where members can immerse themselves in a virtual reality game that delivers a complete strength training and cardio program. The company was named Best Startup of CES in 2019.