How you open your cold call makes a big difference. That's why this episode is dedicated to making the most of those first moments on the line: mistakes to avoid and a three-step process you can follow every time. We kick off the conversation with a key mindset shift that will transform your approach to selling. Next, we discuss two common pitfalls that limit results and how you can avoid them. Finally, we dive into the steps you can follow to capture the attention of anyone you call and give them a reason to listen to your point. Rory shares the 'who' not 'what' strategy he uses and why it's so effective on so many different scales and we dive into what to change to frame each conversation this way. Tune in for a host of practical tips to transform the way you do cold calls. Thanks for listening!