Jay and Seth dive into the "Google creep" that is pushing organic search further down and forcing law firms into smaller margins through paid ads. Jay details his "Home Depot" strategy—accepting temporary high acquisition costs to push out local competitors—while Seth warns of the "time bomb" facing expensive second-tier universities in an AI-driven economy. The hosts also discuss the startling reality of the current job market, from "phantom" applicants who never respond to the rising unemployment rates for workers over 50. Are you ready for a market where even the elite are being squeezed? Listen now to find your next lever.

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