In this episode, I chat with N. Chloé Nwangwu from the consulting agency NobiWorks all about how the traditional ICA (ideal client avatar) model of brand strategy is outdated—and what to do instead!Guest Information:Guest Name: N. Chloé NwangwuGuest Business Name: NobiWorksGuest Website: <a href='https://www.nobiworks.com/'>https://www.nobiworks.com/</a>Guest Instagram: <a href='https://www.instagram.com/nobiworks/profilecard/?igsh=bmV4d2UwYmN3cnRy'>@NobiWorks</a>Links Mentioned:<a href='https://www.nobiworks.com/lab-pass-better-designer-2'>NobiWorks Resources mentioned</a>Connect With Us:<a href='https://www.facebook.com/groups/betterbranddesigner/'>Our Free Facebook Community</a><a href='https://hellojunecreative.co/podcast'>Our Website</a><a href='https://www.instagram.com/betterpodcast/'>Podcast Instagram</a>Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

In this episode, I chat with N. Chloé Nwangwu from the consulting agency NobiWorks all about how the traditional ICA (ideal client avatar) model of brand strategy is outdated—and what to do instead! Guest Information: Guest Name: N. Chloé Nwangwu Guest Business Name: NobiWorks Guest Website: https://www.nobiworks.com/ Guest Instagram: @NobiWorks Links Mentioned: NobiWorks Resources mentioned Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

In this episode, I chat with N. Chloé Nwangwu from the consulting agency NobiWorks all about how the traditional ICA (ideal client avatar) model of brand strategy is outdated—and what to do instead!Guest Information:Guest Name: N. Chloé NwangwuGuest Business Name: NobiWorksGuest Website: <a href="https://www.nobiworks.com/" rel="noopener noreferrer">https://www.nobiworks.com/</a>Guest Instagram: <a href="https://www.instagram.com/nobiworks/profilecard/?igsh=bmV4d2UwYmN3cnRy" rel="noopener noreferrer">@NobiWorks</a>Links Mentioned:<a href="https://www.nobiworks.com/lab-pass-better-designer-2" rel="noopener noreferrer">NobiWorks Resources mentioned</a>Connect With Us:<a href="https://www.facebook.com/groups/betterbranddesigner/" rel="noopener noreferrer">Our Free Facebook Community</a><a href="https://hellojunecreative.co/podcast" rel="noopener noreferrer">Our Website</a><a href="https://www.instagram.com/betterpodcast/" rel="noopener noreferrer">Podcast Instagram</a>Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born. Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record. In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed! Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.

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Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born. Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record. In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed! Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.

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S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu

S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu

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