In the first episode of our new monthly series, Branding Bestie Chit Chat, I sit down with Lauren Braier to explore a question that’s been buzzing around the boutique brand design community: What’s the future of our industry?

From online chatter to shifts in the career paths of high-profile designers, we dive into why it feels like so many business owners are struggling right now. Is it just the nature of social media amplifying the lows, or is something deeper happening in the branding world?

Lauren and I share our predictions for 2025, including a possible decline in courses and education in favor of 1:1 coaching, the lingering effects of an oversaturated market post-COVID, and the continued importance of showing up authentically on social media (because being a faceless brand just doesn’t cut it anymore).

We also reflect on what these changes mean for our own futures as brand designers. Whether you’re navigating similar questions or just curious about what’s ahead, this episode is packed with insights, candid thoughts, and some serious bestie vibes.

Grab your coffee, tune in, and let’s talk shop!

Guest Information:

Guest Name: Lauren Braier

Guest Business Name: Elby Creative

Guest Website: elbycreative.com

Guest Instagram: @elbycreative

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design