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This week, I chat with Bethany McCamish, a speaker, author, podcast host, and design agency owner, about her multifaceted career journey. Bethany shares invaluable insights into attracting and serving luxury clients, the importance of personal branding, and the impact of authentic storytelling on social media. We both discuss practical advice on elevating your design business and positioning yourself in the luxury market.

Guest Name: Bethany McCamish

Guest Website: bethanyworks.com

Instagram: @bethanyworksdesign

TikTok: @bethanymccamish

Podcast: Unbreakable Brands

00:00: Intro

02:59: Bethany's Career Journey

10:56: Booking Luxury Clients

13:06: Defining Luxury and Premium Clients

14:41: Avoiding Common Mistakes

17:18: Building Personal Connections

23:55: Importance of Messaging and Visuals

25:18: Curating Your Portfolio for Luxury Clients

27:43: Engaging Luxury Clients Through Content

37:55: Bethany’s Mentorship Programs for Designers

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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design