*Pre-order Octavo on Amazon*

Episode Description:

In this week’s episode, I have the pleasure of speaking with one of my design icons, Marty Neumeier, who is an accomplished designer and author. We chat about his new design-thriller book, The Scarlett Files/Octavo, his shift from non-fiction to fiction, and how he integrates design and writing within his work. Marty also shares how his early experiences shaped his career and why storytelling plays such an essential role in branding, design, and his writing.

Guest Name: Marty Neumeier

Guest Website: martyneumeier.com

Octavo Book: Pre-order on Amazon

Substacks

• The Scarlett Files: martyneumeier.substack.com
• Level C: levelc.substack.com

00:00: Intro & Minimind Wins From Past Students

07:55: Marty's Journey in Design and Writing

10:50: The Scarlet Files on Substack

11:19: The Origins of Graphic Design

12:58: Leonardo da Vinci's Influence

16:33: Challenges of Writing Fiction

18:49: The Intersection of Branding and Storytelling

26:20: Marketing Strategies for Authors

40:44: The Renaissance and Modern Story

43:36: The Aldine Press and Its Innovations

48:00: The Importance of Mentorship

52:31: Level C: Master Classes for Professionals

57:10: The Role of Testing in Design

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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design