In this episode of FOMO Sapiens, Patrick McGinnis welcomes Gregg Renfrew, the visionary founder behind BeautyCounter and now Counter, for an honest and inspiring conversation about resilience, leadership, and reinvention. Gregg shares how a deep concern for health and the environment led her to pioneer the clean beauty movement, building one of the most trusted brands in the industry. But after selling BeautyCounter to The Carlyle Group at a $1 billion valuation, she faced a painful collapse that forced her to rebuild—personally and professionally. Now, with Counter, Gregg is redefining what “clean” means, focusing on performance, integrity, and community. She discusses how she learned to navigate failure, reframe success, and reclaim her company through grit and empathy. This episode is a must-listen for anyone interested in entrepreneurship, resilience, and the power of starting over.

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