How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry.

Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok.

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Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro

03:57 What Would Moiz Do?

05:45 The Surprising Black Friday Email Win

08:56 Let’s Get Into The Stats

13:40 Now We Can Play Mariah Carey

17:29 SM Ad Spends In Numbers

23:01 Why An Early Black Friday Works For DTC Business

30:34 How Not To Harm Your Brand

35:38 How To Think About Send Times

48:16 How Facebook Thinks About Ads