Don't ask Jen Gotch how to describe her 11-year-old business Ban.do. What began as a hair accessories company has evolved into a lifestyle brand that can be found at more than 3,000 department stores and boutiques around the world and count Starbucks and Taylor Swift as collaborators. Jen has evolved, too. As a co-founder, chief creative officer, mental health advocate, and now, author, Jen joined her old pals Michael and Alli in front of a Ban.do-clad live audience at the Grove to get real about mental health (duh), creative entrepreneurship, and how her brand can stand for more than just fun. Keep up with Jen at @jengotch and @shopbando. And don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us!