Chris Williams is the founder and CEO of Pocket.watch, a digital-first studio that creates global franchises from the YouTube stars and characters loved by Generation Alpha (kids born in 2011-2025). Chris stops by the studio to talk to Alli and Michael about "kidfluencers," monetizing an online audience, and the future of kids' entertainment. Launched in 2017, Pocket.watch has raised $21 million in funding to develop and launch children’s media brands and spin-off content into books, merchandise, live events and shows for streaming services like Hulu and Amazon.   Learn more about Pocket.watch at pocket.watch, and don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us!