When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss.

Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model.

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Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

01:03 - Intro

05:37 - Nik's experience with direct mail

08:07 - PostPilot performance analysis

02:36 - Costco and Kimberly-Clark just in time operations

05:32 - Native's just time inventory

07:50 - Costco

10:38 - Reselling on Amazon

14:22 - BulbHead

26:05 - Flextape

26:54 - ChatGPT

28:57 - Outro