Holly Tucker is the Queen of small business. Over 20 years ago she co-founded Not On The High Street - one of the first online marketplaces to exist. She started the business in her 20s and she and her co-founder had to plead the local bank manager for a loan. Not On The High Street has since made over one billion pounds for small businesses on the platform. Holly stepped away from the company a few years back, and she's now launched Holly & Co - a marketplace founded by females, championing female founders and with female shoppers in mind. It's also an advice hub for entrepreneurs. I absolutely adored my conversation with Holly. We chatted about the importance of trusting your gut, how to find your purpose and the biggest mistakes entrepreneurs make when starting out.