February 24, 2025

S3 Ep.167 Using Your Website to Increase Community, Connections, and Conversions

49 minutes

Hey there! I’m so glad you’re tuning in to the podcast designed for the creative mind. Whether you’re in the car, sipping a glass of wine, or in your studio (maybe with that same glass of wine!), I’m thrilled you’re here. Today, we’re diving into a topic that every business owner should be paying attention to—how to use your website to increase community connections and boost conversions.

To help us break this down, I’m chatting with Rachel Seid, a super talented Squarespace web designer who’s all about creating beautiful and functional websites. Rachel is obsessed with helping solopreneurs, small businesses, and nonprofits build sites that are not only easy to use but also act as powerful marketing tools to attract and convert dream clients.

What We Cover in This Episode:

Rachel’s Journey: How Rachel transitioned from event planning at a nonprofit to discovering her love for web design and digital marketing.

Building a Business Through Community: The power of leveraging your existing network to gain clients, including how Rachel landed 25 leads by sending one email to 500 contacts.

Choosing the Right Website Approach: From DIY options to full-service agencies, Rachel shares insights on when to build a site yourself and when to hire a pro.

Squarespace vs. Other Platforms: Why Rachel prefers Squarespace for its ease of use and how it empowers business owners to manage their own sites.

The Power of Personality on Your Website: How infusing your brand’s personality into your website can act like a storefront window, giving potential clients a taste of your vibe and style.

The Four ‘Alities’ Framework: Rachel’s unique approach to web design through visuality, functionality, personality, and propositionality.

This episode is packed with insights for anyone looking to turn their website into a community-building and conversion-generating machine. If you want to see Rachel’s work in action, check out her site at mrsbrightside.com or brightsidedesign.com—and remember, Seid is spelled S-E-I-D!

I hope you found this conversation as valuable as I did. If you loved this episode, make sure to subscribe and share it with a friend. Until next time, keep building that business by design—because it definitely doesn’t happen by accident!

Podcast Website and Resources:

Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery

Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business.

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By Michelle Lynne

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