Hey y'all, welcome back to the podcast! It's been a hot minute since I introduced myself, so if you're new here, welcome! This podcast is all about business content tailored for interior designers who want to grow and scale. I'm Michelle Lynne, owner of ML Interiors Group, a seven-figure, award-winning interior design firm in Dallas, Texas. I help designers who have hit five figures in revenue scale to multiple six figures—profitably and without losing their sanity.

Today, we're diving into SEO—or as I like to call it, "Google Juice"—and how you can optimize your online presence for big visibility. SEO is a long game, but even small steps can make a massive difference in getting your business found online. Grab your pen and paper because you'll want to take notes!

What We Cover in This Episode:

• The importance of having a Google Business Profile and how to optimize it
• Why posting regularly on Google (just like Instagram!) helps with search rankings
• How to use keywords effectively to get found online
• The essentials of a high-performing website for interior designers
• Why "done is better than perfect" when it comes to your website
• The role of blogging in SEO and how to make it work for you
• Tools like Google Keyword Planner, Answer the Public, and ChatGPT to help with SEO
• How to optimize your website images (spoiler: large files slow you down!)
• The importance of mobile optimization for ranking higher on Google
• How to use alt text and internal linking to improve search visibility

SEO might sound overwhelming, but trust me, you don’t have to be an expert to get started. Implementing these simple strategies can help you get found by the right clients without relying solely on social media.

Resources & Links:

• Google Business Profile
• Answer the Public
• Google Keyword Planner
• ChatGPT for content assistance

If you're looking for an easy way to manage social media and Google posts in one place, check out Sidemark, a tool I co-own that simplifies your content strategy.

 

SEO isn’t an overnight success story, but making small, consistent changes can significantly boost your visibility. Whether it’s optimizing your Google Business Profile, keeping your website fresh, or blogging regularly, each step gets you closer to attracting high-quality leads.

Have questions about SEO or need a referral for an SEO agency? Shoot me a message—I’d love to help!

Thanks for tuning in, and I’ll see you next time for more business-building strategies for interior designers!

 

Podcast Website and Resources:

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SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business.

Stay in touch with Michelle

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Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

 

A Podcast Launch Bestie production