In this episode of The Law Firm Blueprint, hosts Jay Ruane and Seth Price dive into a deep conversation with RJon Robins, a renowned expert in law firm operations and intake strategies. RJon has been a trailblazer in advocating for the use of non-attorney salespeople in law firms, challenging conventional norms and providing a fresh perspective on how law firms can improve their intake processes and profitability. The conversation delves into what makes an effective non-attorney salesperson, highlighting key traits like empathy, organization, and a genuine interest in helping clients. RJon explains how to structure the compensation of these roles to ensure profitability for the law firm, satisfaction for clients, and motivation for the salesperson. He also outlines a step-by-step training process for salespeople, starting with raising dead leads, and transitioning to structured, client-focused follow-up practices.

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