In this episode, Ben Gideon and Taylor Asen join Seth to detail some of the benefits and hardships of starting a new firm midway through a law career. While they were able to pump more financial capital into the firm and get it off the ground perhaps faster than someone fresh out of law school, they also had to navigate their own families, putting their kids through college, and building a new culture in their firm. They discuss an annual retreat they established to aid in the process of cultivating their culture, as well as some strategies for expanding their notoriety, such as opening multiple offices for SEO purposes and writing a book.