In this episode of Designed for the Creative Mind, I'm sitting down with Natalie Froom, founder and principal designer of Studio 180 Design. Natalie and I go way back—she came through the Interior Design Business Bakery shortly after the pandemic, back when she lovingly calls herself a "baby designer." Fast forward to now, and she's running a growing studio with a team, a refined process, and big plans for the future.

This conversation is one of those full-circle moments I absolutely love. We talk about how Natalie's background in psychology and nutrition led her to interior design, how wellness and environment are deeply connected, and how her business (and confidence) evolved over time. If you're a designer who's still figuring out your niche, your process, or your next level—this one is for you.

In This Episode, We Talk About:

• How Natalie's background in psychology, nutrition, and wellness naturally led her into interior design

• The connection between mental, physical, and environmental wellbeing (and why it matters in design)

• Finding your niche by doing the work—and letting your projects guide you

• Why Natalie focuses on busy, high-level professionals who want a true turnkey experience

• The importance of process over "just talent" when growing a design business

• How collaboration (not competition) elevates design and the industry as a whole

• Balancing beauty with practicality—creating homes that are both elevated and livable

• Why Natalie believes personality matters more than a rigid design "style"

• Growing from a solo designer into a team-based, scalable business

• Looking ahead: international growth, team expansion, and better work-life balance

Natalie's journey is such a powerful reminder that you don't have to have everything figured out on day one. Your niche can evolve. Your process can be refined. Your vision can grow bigger than you ever imagined. What matters most is building a solid foundation, staying open to learning, and allowing yourself to grow into the designer—and business owner—you're meant to be.

If you've ever felt like you were "behind," unsure of your style, or still finding your footing, I really think this episode will resonate with you.

Watching Natalie step into her confidence, refine her process, and build a business that truly supports her life is exactly why I do this work. This conversation is proof that when you focus on process, collaboration, and intention, growth follows—both creatively and professionally.

If this episode sparked something for you, I'd love for you to reflect on where you are in your own journey and what your next evolution might look like.

Fix the Leaks: The Hidden Places Your Business Is Quietly Losing Time & Money https://www.addevent.com/event/qjrn64tbm77l How to Price Your Design Services with Confidence https://thedesignbakehouse.com/pricing-workshop More about Natalie: Design is Natalie's lifelong passion, where crafting exquisite interiors is an art of precision. Beyond aesthetics, her journey has honed top-tier communication, mediation, and organizational skills. Multitasking is second nature, orchestrating projects with intricate moving parts. Exceeding expectations is the norm, achieved with a proficient, trustworthy team. This commitment to excellence is why Studio 180 Design has proudly earned multiple Houzz awards for exceptional client experience. This is the essence of Studio 180 Design - where meticulous details converge to craft exceptional

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