In this week's episode of The Law Firm Blueprint, Jay Ruane and Seth Price tackle the biggest questions in legal marketing and operations today. They explore how AI products like Gemini and ChatGPT are siphoning off traffic, but why local search and reviews remain the monetizable juggernaut.

Seth puts a dollar value on Google reviews, while Jay shares his extraordinary data on retained cases coming from ChatGPT. The hosts also expose the disturbing state of law firm intake, detailing why having a system for coaching and tracking calls—even on weekends—is the biggest missed opportunity for growth.

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