Jay Ruane kicks off 2026 with a radical shift, announcing that he has capped his digital marketing budget and is diverting all expansion funds into analog relationship marketing . Seth Price challenges this "utter nonsense," arguing that digital and offline efforts must work in concert to protect a firm's market share . The hosts dive into the logistics of this pivot, including Jay’s plan for "CLE hooks" and targeted referral gifts like Peter Luger steaks . They also tackle the "baby fest" cycle of mid-sized firms, the ethics of severance for international staff, and the hidden costs of being understaffed for office emergencies . Are you over-reliant on Google? Listen now to learn how to build an "analog moat" around your law firm.

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