Get off the emotional rollercoaster

This week I’m doing something a little different on the Podcast.I’m going to give you one strategy a day for 5 days in a row. 

It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I’m going to give you one thing to do each day.At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want whether you’re just starting out, or you’re looking for significant growth this year.Let’s start by getting you off the emotional rollercoaster

You know what I mean - it’s the way you feel.

you have a couple of good sales days, and you feel good about your business. You’re energized, you start thinking about all the possibilities, the things you’ll do to sell more and grow.And then you’re hit with a few days in a row where your sales are terrible. You find yourself checking your site to see if it’s working. You feel anxious, and it might even be hard to focus. You wonder what you’re doing wrong, and you might even feel like quitting.

It’s harder than it should be.Sound familiar? It happens to all of us. Even store owners with 7 figure businesses.Here’s what you need to ask yourself:

 

Do I have Proof of Concept?Have people (who I don’t know) bought my products for the price I ask, either in person, or on another platform like Etsy or Amazon.And if you have buyers - you have proof of concept. People want what you’re offering, and they’re ok with the price.So the reason you’re not making the sales you want is not your product, or your price, or the color of your buy button.Because if you have proof of concept, eCommerce is a numbers game.You’ll almost always be able to find the problem in your numbers. Even if your website isn’t perfect. As long as it’s not broken, and you have good images, your first problem will likely be found in your data.Here’s what we know:1- 2% of the people who are in your audience will come to your site and look around 

(that’s average)

1-2% of the people who come to your site (your traffic) will make a purchase

 

Let’s think about it this way - Let’s say you’ve got a table or a booth at a big craft fair or festival. Let’s say there are hundreds of vendors.And there are 10,000  people walking around - it’s a huge area with lots of choices (like the internet)How would you feel if 200 people came to your booth and 40 people bought that day - would that be a good day? But what if you were at that same craft fair the next day and there were only 100 people walking around. And only 2 came to your booth and you sold nothing.

Would you think there was something wrong with your product, your price, or your booth?Or would you say it was “dead” and that’s why you didn’t make sales?So that’s your work today - figure out if you have proof of concept.Have you sold your product at the regular price to people you don’t know?If the answer is yes, you can move forward.If it’s no - Your next step is to find a way to get proof of concept.