In this heartfelt episode of the Close it Now podcast, we have the privilege of sitting down with Steven Short, the visionary founder of American HVAC in Salt Lake City. As Steven celebrates the impressive milestone of 20 years in the HVAC industry, he shares his incredible journey of personal growth and triumph, which includes overcoming drug and alcohol addiction to become a shining example of success.

Steven's story is a testament to the power of resilience and determination. From humble beginnings to building a thriving HVAC business, he has faced numerous challenges, each one shaping his outlook on life and business. Through his experiences, Steven has gained valuable insights into the importance of recognizing personal limitations, finding joy in one's chosen path, and continuously striving for improvement.

One of the hallmarks of Steven's journey is his infectious catchphrase, "Doing it for a song." This motto exemplifies his unique approach to business, where passion and purpose drive every action, and success is measured not just in financial gains but in the happiness and fulfillment of himself and his team.

Join us on this captivating episode as we delve into Steven's inspiring story and learn from his profound wisdom and perspective. Whether you're an aspiring entrepreneur, an HVAC professional, or simply seeking motivation and personal growth, this episode will leave you uplifted and ready to embrace life's challenges with a positive and determined spirit. Tune in now and be inspired by the incredible journey of Steven Short, a true HVAC industry icon who embodies the spirit of "Doing it for a song."

The episode articulates a profound exploration of the HVAC sales industry, emphasizing the imperative of establishing oneself as an expert influencer within the residential market. The host, Sam Wakefield, elucidates the significance of understanding customer needs and refining operational efficiencies to enhance productivity without sacrificing quality. This discourse extends to the introduction of Steven Short, a prominent figure in the HVAC sector, whose unconventional approach to sales challenges the traditional high-pressure tactics frequently employed in the industry. Short's philosophy revolves around authenticity in customer interactions, advocating for a more respectful and efficient dialogue that prioritizes customer comfort over aggressive sales strategies. Through his insights, listeners are encouraged to reconsider their sales methodologies, aiming to cultivate genuine relationships that foster trust and loyalty. As the conversation unfolds, Short recounts his journey from a tumultuous past marked by struggles with addiction to achieving success in the HVAC business. His narrative is not merely one of personal redemption but also serves as a motivational testament to the power of resilience and the importance of self-awareness. He underscores the challenges faced by new entrants in the HVAC field, dispelling the myth that the profession is devoid of difficulties. Instead, he presents a candid view of the rigorous demands and responsibilities that come with the territory, advocating for a long-term commitment to the craft. This segment resonates deeply with aspiring professionals, as it highlights the necessity of perseverance and dedication in an ever-evolving industry. Furthermore, the episode delves into the complexities of maintaining a sustainable business model amid changing market dynamics. Short articulates the pressing need for HVAC professionals to adapt to new technologies and customer expectations, particularly with the introduction of SEER2 regulations. His insights serve as a clarion call for industry veterans and newcomers alike to remain vigilant and proactive in their professional development. The dialogue culminates in a reflective discourse on accountability and personal growth, urging listeners to embrace challenges as opportunities for advancement. In essence, this episode is a rich tapestry woven with the threads of personal experiences, industry insights, and a call to action for continuous improvement and integrity in HVAC sales.

In this highly informative and engaging episode of the Close it Now podcast, we explore the crucial topic of explaining modulating HVAC equipment to homeowners effectively. Join us as we uncover the key strategies to master the art of communication, ensuring that your message resonates with potential customers and sets your HVAC company apart from the competition.

We kick off by emphasizing the significance of adopting the Benefit Lens approach – a powerful technique that helps you view your offerings from the customer's perspective. By focusing on the benefits your modulating HVAC equipment brings to their lives, you can create a compelling narrative that captivates their imagination and sparks genuine interest.

Next, we delve into the art of painting a vivid picture of the post-installation scenario. By skillfully portraying the enhanced comfort, energy efficiency, and cost savings that homeowners can expect, you instill confidence in your products and services, making your company an irresistible choice.

Learn how to effectively differentiate your HVAC business from generic competitors by presenting a unique value proposition and catering to the specific needs and desires of your customers. By mastering these communication techniques, you'll leave a lasting impression on potential clients and stand out as a trusted and forward-thinking HVAC provider.

Tune in to this episode of Close it Now to elevate your sales game and gain a competitive edge in the HVAC industry. Unleash the power of effective communication, and watch your business thrive!

The discourse presented in the latest episode of the Close It Now podcast delves into the intricacies of HVAC sales, focusing on the pivotal role of effective communication in engaging with potential clients. The hosts, Sam Wakefield and his co-speaker, emphasize the necessity of understanding customer needs and preferences, particularly in a market dominated by technical jargon that may alienate rather than inform. They advocate for a shift in approach, urging sales professionals to adopt a 'benefit lens' when discussing HVAC solutions. This entails reframing technical specifications into relatable terms that resonate with homeowners, thereby fostering a deeper connection and understanding of the product's value. For instance, instead of referring to 'modulating equipment'—a term that may not resonate with the average consumer—they suggest using 'adaptive' to describe systems that adjust to environmental changes, thus simplifying the conversation while enhancing comprehension. This episode serves as a clarion call for HVAC professionals to refine their sales strategies by prioritizing customer understanding over technical supremacy, ultimately leading to increased sales efficacy and customer satisfaction.

In this captivating episode of Close it Now, we had the privilege of sitting down with Sean Michael Crane, the founder of the Unstoppable Mindset blueprint and the Unstoppable #365 MFR program. Sean's journey from incarceration for 2007 days to becoming a high-demand public speaker and mindset coach is nothing short of inspiring.

Discover the secrets behind Sean's Unstoppable Mindset and how he transformed adversity into empowerment. Through his mindset and fitness groups, as well as small mastermind sessions, Sean helps men uplevel their lives and unleash their full potential.

Tune in to gain valuable insights and actionable strategies to develop your own Unstoppable Mindset. Join us on this transformational journey and learn how to overcome challenges, tap into your inner strength, and create a life of limitless possibilities. Don't miss this episode that will inspire you to embrace an Unstoppable Mindset and elevate your life to new heights.

In this dynamic and insightful episode of the Close it Now podcast, we tackle a common challenge faced by HVAC professionals: being the first quote in a homeowner's consideration. You've probably encountered homeowners who say they're getting three bids and you're the first one they've met. They want to do their due diligence, and it can feel like an uphill battle to convince them to choose your services.

Fear not! We've got you covered with a powerful psychological sales approach to navigate this situation like a pro. Join us as we delve into the art of reframing the homeowner's mindset, putting you in control of the conversation. Learn how to position yourself as part of an exclusive, carefully selected group that the homeowner has called upon.

Discover how to leverage psychology to make the homeowner sell you on why they contacted you in the first place. By mastering this approach, objections become easy to handle at the end of the appointment. Plus, we reveal a game-changing clarifying question to confidently handle the three bids objection.

Listen in and equip yourself with the tools to overcome the first quote challenge with ease. Transform your sales interactions, build trust, and close deals with confidence. Tune in now to unlock the secrets of a psychological sales master, and take your sales game to extraordinary heights! 🏆🏡🚀

The podcast episode delves into the intricate dynamics of HVAC sales, particularly emphasizing the challenges faced by sales professionals when they are the first to present a quote. The speaker articulates the common customer sentiment of seeking multiple bids, which often creates a perception of skepticism towards the initial proposal. To counter this, the discussion advocates for a strategic approach that repositions the conversation in favor of the salesperson. By employing psychological techniques, the speaker encourages listeners to engage customers in a dialogue that not only highlights the reasons they chose to contact the company but also reinforces the value of the service being offered. This methodology aims to foster a collaborative atmosphere where the customer feels empowered to acknowledge the strengths of the proposal, thereby enhancing the likelihood of closing the sale. The episode is rich in practical tips and psychological insights, aiming to transform the way HVAC sales professionals approach their interactions with potential clients, ultimately leading to improved closing rates.

In this eye-opening episode of the Close it Now podcast, we are honored to host Eric Thomas, the mastermind behind Rival Digital, a leading digital marketing company specializing in the HVAC industry. As part of our Profit Rocket Speaker Series #4, Eric shares invaluable insights on the true essence of business growth and how marketing is just one piece of the puzzle.

While digital marketing is crucial for HVAC companies to reach their audience, Eric emphasizes the importance of a holistic approach. Beyond marketing magic, businesses need to focus on branding, exceptional customer service, honing sales skills, and addressing other essential elements that contribute to their success.

With years of experience in the HVAC industry, Eric understands the unique challenges and opportunities that business owners face. Tune in to gain a fresh perspective on taking your HVAC company to the next level and learn the strategies that have propelled Rival Digital and their clients to remarkable heights.

Join us for an insightful conversation that will transform the way you approach your HVAC business. Don't miss out on this episode that unveils the path to sustainable growth and success beyond marketing.

In this captivating episode of the Close it Now podcast, we are joined by Harry Nouhan, a sales training expert who has mastered the art of helping individuals achieve remarkable sales success. Drawing on his extensive experience, Harry emphasizes the crucial role of personal growth in elevating sales performance to the next level. With insights inspired by working alongside renowned speaker Jim Rohn, Harry shares powerful strategies to unlock your full potential and hit the coveted $100K a year income goal.

Tune in as we delve into the transformative impact of personal development on sales mastery. Harry's wisdom and expertise shine through as he offers invaluable advice on cultivating a growth mindset and adopting winning habits that lead to extraordinary sales results. Whether you're an aspiring sales professional or a seasoned veteran, this episode will empower you to reach new heights and surpass your sales goals.

Join us on this enlightening journey of self-discovery and unleash your sales potential with the guidance of the best sales trainer you've never heard of, Harry Nouhan. Tune in now and embark on a path of personal growth that will revolutionize your sales career.

In this compelling episode of Close it Now, we delve deep into the psychology of sales and the transformative power of the pause. Join us as we explore the key differences between ego-driven sales tactics and effective, empathetic communication that drives success.

Drawing inspiration from the timeless wisdom of Brian Tracy, the renowned sales trainer, we uncover the significance of listening to understand rather than merely listening to respond. Discover how shifting your approach from self-focused to customer-focused can revolutionize your sales career.

By mastering the art of the pause, you'll learn to create space for meaningful connections, build rapport, and truly understand your customers' needs. We share practical techniques and actionable insights to help you develop a persuasive sales style that resonates with your audience and drives results.

Tune in to this thought-provoking episode and embrace the psychology of sales to elevate your performance, connect with your customers on a deeper level, and unleash your full potential as a sales professional.

In this electrifying episode of the Close it Now podcast, we dive deep into the world of HVAC marketing and lead generation with our special guest, Kim Fancher, the visionary owner of Score More Leads. Join us as we explore the dynamic landscape of marketing and unveil the revolutionary approach that Score More Leads brings to the table.

Kim shares her unique journey of stepping into the field with service and installation technicians to gain firsthand knowledge of the HVAC industry and connect with homeowners on a deeper level. Discover how Score More Leads is disrupting the traditional marketing and lead generation methods by combining cutting-edge strategies with a deep understanding of customer needs and preferences.

We delve into the pros and cons of buying leads in the HVAC industry, examining the potential benefits and challenges that arise. Gain valuable insights into making informed decisions about lead generation strategies and uncover the untapped opportunities that can elevate your HVAC business.

Join us on this exhilarating ride as we uncover the secrets to dynamically disrupting marketing and lead generation in the HVAC industry. Don't miss out on this eye-opening conversation that will empower you to stay ahead of the competition and achieve remarkable results. Tune in now and discover the power of Score More Leads!

In this compelling episode of Close it Now, we delve into the extraordinary realm of self-discipline and its profound impact on achieving success. Inspired by the timeless wisdom of Brian Tracy's book, "No Excuses," we explore why self-discipline is the cornerstone of all success principles. Without it, no other strategy can truly flourish, but with self-discipline, the possibilities for achievement become limitless.

Join us as we uncover the secrets to mastering self-discipline and harnessing its transformative power in your life and business. We discuss how cultivating self-discipline empowers you to stay focused, overcome obstacles, and maintain unwavering commitment to your goals. Learn how this crucial virtue is the driving force behind consistent results, elevating your sales performance, and making success an effortless reality.

During this episode, we also shed light on the exhilarating experience of conducting site visits for HVAC companies. Discover how our expertise turns sales into easy mode and doubles numbers, all while creating a fun and dynamic atmosphere for business growth.

As we embark on the Profit Rocket Growth Summit 2023 speaker series, our solo podcasts will be dedicated to personal growth. Tune in to gain valuable insights, unleash your self-discipline, and elevate your sales game to extraordinary heights. Get ready to ignite lasting success and join us on this empowering journey of transformation.

Profit Rocket Growth Summit 2023 Speaker Series #3.

Join us for an exciting episode as we sit down with Mario Lopez, owner of AtticMan Heating, Air Conditioning, and Insulation in Sacramento, California. Mario takes us on his entrepreneurial journey, sharing the pivotal moment when he shifted his focus to working on the business instead of in it. Discover the transformational strategies that propelled AtticMan's success and learn how Mario's unique approach to sales and customer experience has revolutionized the HVAC industry.

Mario's remarkable achievements include growing AtticMan from 8 to 50 people in just 2 years, a testament to his leadership and business acumen. In this episode, he shares valuable insights on scaling your HVAC company, building a high-performing team, and achieving exceptional growth.

But that's not all! We're also excited to announce that both Mario Lopez and our host, Sam Wakefield, will be speakers at the upcoming Profit Rocket Growth Conference in Austin, Texas. Mario will be a keynote speaker, inspiring business owners with his expertise and insights, while Sam will be participating on the sales panel, sharing his knowledge and engaging in dynamic discussions on sales strategies and industry trends.

This is an episode you don't want to miss! Gain actionable insights, industry secrets, and inspiration from two influential speakers at the forefront of the HVAC industry. Tune in now and unlock the keys to business growth and success!