In today's episode, we meet Amy Tucker, the founder of Salty Britches, a skin care line. Amy begins her journey with a straightforward aim: to make her son's ocean trips enjoyable and chafe-free. As we follow her from her kitchen to scaling challenges and Shopify dashboards, we see how solving a simple problem can take unexpected turns. Fast forward, and she's navigating the complexities of co-packers, military contracts, and even winter skin relief. This episode isn't just a lesson in entrepreneurship; it's about the intricacies of human need, the power of relationships, the surprising pathways of invention, and the unanticipated lessons you learn along the way.

Show Links

• Salty Britches
• McKevlin's Surf Shop
• James Lawrence (Iron Cowboy)
• LegalZoom

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
• Not on Shopify? Start your free trial

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.