say YES to yourself!

Saying YES to Authentic Branding: The Power of Connecting Through Story with Becky Freemal


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Say YES to Ringing in the New Year in Paris & Versailles
December 27th - January 2nd
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In this episode, Wendy sits down with Becky Freemal for an inspiring conversation about the power of saying “yes” to what truly lights you up and moving boldly toward your dreams. Wendy shares her mantra, “I am only available for what delights me,” explaining how she uses this principle to guide her choices in life and work—including when to outsource tasks that don’t fuel her passion. Becky reveals her journey from 24 years in broadcast news to becoming a fractional CMO, driven by a commitment to impactful storytelling. Together, they explore the importance of authenticity in branding and business, emphasizing that "brands are meant to be lived," not confined to brand guides. From navigating self-worth and fair compensation to embracing storytelling as the heartbeat of human connection, this episode is packed with insights for entrepreneurs, creatives, and anyone ready to live more intentionally. Don't miss this conversation on building a life and career where every "yes" is aligned with what truly resonates. 

About Becky:
Becky Freemal is an author, speaker, Emmy award winning broadcast journalist-turned-fractional Chief Marketing Officer and founder of The Market Exec. She brings together the power of storytelling with the need for data-driven results into bold, innovative marketing strategies. She has a strong sense of purpose and has seen firsthand that when businesses find their purpose, it exposes their passion, their stories, and connects them to the very people they are meant to impact.

Connect with Becky:
Get her book: Brand Voice: People + Data Drive Results
On LinkedIn
BeckyFreemal.com

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Say YES to joining Wendy for her:

Say YES Sisterhood
PWH Farm Stays
PWH Curated France Trips
Instagram: @phineaswrighthouse
Facebook: Phineas Wright House
Website: Phineas Wright House

Podcast Production By Shannon Warner of Resonant Collective
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