For my last pre-Christmas podcast episode, I thought I’d share a few insights with you about what’s worked well for me this year, some things I’ve tried that have not worked so well, what I’m focusing on doing better and what I want to take with me into 2025.

I love doing this exercise at the end of the year, especially before heading into my big annual planning session, and I always like to do this before Christmas so that I can actually relax and enjoy my holiday without the constant thoughts about business looping around in my brain! 

I reckon this year has been a really tough year for probably everyone in business. With a dampened economy as well as an accelerating pace of technological change both compounding to create a whole lot of new challenges and hurdles, it’s been a year of constant pivots and needing to try new things in order to survive and thrive. And I’ll let you know up front, not everything I tried this year worked out, so if you’re in the same boat I want you to know this is normal for all entrepreneurs! 

On the personal side this year has been pretty full on for me as well, which is no doubt also a common experience for all of you. So in addition to sharing my takeaways about business with you, I’ll also share some things I’ve done to help maintain my energy levels and motivation throughout the year.

Episode’s Show Notes: https://www.catherinelangman.com/episode-255/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

www.catherinelangman.com/playbook

www.productpreneurmarketing.com/lets-talk 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

Today – as I’m recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then.

Which means that the holiday countdown is officially on! And despite the fact that we’re all feeling exhausted post-Black Friday madness, we gotta dig deep and keep going for a few more days. Now’s the time to make sure your brand is ready to spread some festive cheer and capture those last-minute shoppers.

My two sons who are competitive swimmers have also just started what they call “hell week” – double training sessions a day plus gym – and it’s hard and intense, but the rewards in terms of improved performance make it all worthwhile! 

So today, let’s keep it super practical again. One of the quickest needle-movers in an eCommerce business is always your paid traffic. So I’m going to share with you 10 things that are working literally right now in terms of Meta and Google ads, and hopefully this will help you to maximise your traffic and sales results over the next week and a half…

Episode’s Show Notes: https://www.catherinelangman.com/episode-254/

Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk-2 https://productpreneurmarketing.com/lets-talk-2 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period.

I’m going to share some of the data that’s been released already from major Australian retailers as well as key eCommerce platforms.

As well as the inside scoop on the marketing performance across our businesses and clients’ businesses.

Plus the trends around new vs. returning customer revenue and what all this means for eCommerce brands as we head into 2025.

So, grab yourself a pen and paper and a cup of tea, and let’s dive into what’s just happened!

Episode’s Show Notes: https://www.catherinelangman.com/episode-253/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway.

So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion! 

Today I want to share a shorty episode with you that is super practical, with a few quick and simple-to-execute tactics you can implement on the fly throughout your campaign. Because the opportunity to make money is here right now, consumers are spending and you want to capitalise on that opportunity!

Spending a few minutes each day to add these steps into the mix will absolutely help you to maximise your revenue results, and minimise the chances you’ll leave any potential sales on the table.

So let’s dive right in and I’ll keep it short and sweet so you can get right to it…

Episode’s Show Notes: https://www.catherinelangman.com/episode-252/

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. 

We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount… 

Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it’s a great way to ensure your customers have the best possible experience shopping with you, which helps increase your conversion rate, AND improves their experience using the products they’ve bought.

Here’s what we all need to know about business - there are really only 3 ways to grow: 1. Increase the number of customers who buy from you 2. Increase the amount of money customers spend per transaction 3. Increase the frequency of times each customer buys from you

With the right bundle strategy, you can actually improve all 3 of those methods of growth, and during today’s podcast episode I’ll walk you through how and why this works.

Episode’s Show Notes: https://www.catherinelangman.com/episode-251/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2 

Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season?

I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how much revenue should come from paid vs organic channels, how much from new vs returning customers, and how much each client can afford to spend on ads to get each purchase conversion, based on their average order value and cost of goods. 

All those numbers will mean diddly squat, though, without nailing the creative strategy and the offer. Because these are the two elements that actually stop the scroll and help get the click in the first place!

So, if you’re not already running paid social ads right now, OR you are but you’re spending too much and not making a profit, then this episode is for you. 

Episode’s Show Notes: https://www.catherinelangman.com/episode-250/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Replay: www.catherinelangman.com/workshop

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2 

Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion. 

As a brand owner or as a retailer, hopefully you are already thinking about your Christmas marketing, but if not, you really do need to work on this now if you want to close out the year with a successful holiday sales season. 

Because demand increases so much at this time of year, it can almost be like fishing in a barrel – it really is the time of year that you, as the business owner, get to generate the bulk of your revenue and profits. 

In this episode, I share some insights about online shopping behaviour that are relevant right now. And then we're going to dive into some tips for your marketing to make sure that you have a super successful Christmas and holiday sales season and have a fabulous final quarter of the year. 

Episode’s Show Notes: https://www.catherinelangman.com/episode-249/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk 

Christmas Campaign Planning workshop - www.catherinelangman.com/workshop

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales.

So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… 

I wanted to spend a bit of time sharing what’s currently working in eCommerce marketing – so that you can focus on the right strategies to capitalise on the increased consumer demand about to come your way.

Today on the show, I’m joined by my team member, eCommerce strategist Narelle Spencer. We discuss the underlying factors that are impacting traffic and sales right now, and share what is working and what isn’t when it comes to marketing and advertising.

If you want to close out the year on a high, this conversation is a must-listen!

Episode’s Show Notes: https://www.catherinelangman.com/episode-248/ 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. 

And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event.

On the one hand, this is why we do things like retargeting ads and use email popup forms to invite website visitors to subscribe, so that you can follow up with them after they leave your website.

But still…what gives? 

The other day, I had the most interesting conversation with someone about this exact scenario, and I discovered that there is, in fact, a whole lot of data about these two very distinct buyer types.

So, whilst the current economic environment is making many consumers rethink and pull back on their spending, this isn’t necessarily true for all consumers. Bucking the trends of frugality and motivated by a desire for quality brands, these top spending consumers are driving discretionary spending and creating a fast lane in what has really become a two speed economy.

I think it goes without saying that all of us want more of those top spending customers, who make quick purchase decisions when they discover the right brand for them, and less of the ones who dilly dally and hang around for weeks or months until they get a big enough discount!

Episode’s Show Notes: https://www.catherinelangman.com/episode-247/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk 

https://www.catherinelangman.com/christmas

https://www.catherinelangman.com/free-coaching-session/  

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby?

Well, if you’re my guest today, you invent a new product that takes the market by storm!

Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer.

Elysia essentially created an entirely new product category in the market. In our conversation today, she described everything from the moment of inspiration, through the design, prototyping and testing phase, her launch to market and how she’s scaled her business.

In just 18 months, she’s grown rapidly, now with a substantial team, launching new products and expanding internationally!

I know you’ll enjoy this story, so without further ado, let’s welcome Elysia to the show.

Episode’s Show Notes: https://www.catherinelangman.com/episode-246/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk 

https://mekebaby.com/

https://www.instagram.com/mekebaby.au/?hl=en

https://www.facebook.com/mekebaby.au/

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore