Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with. 

The business in question was guaranteed a specific – and very high – ROAS (return on ad spend) by an agency pitching to win their digital advertising account. However, the results they’ve actually experience have been pretty disappointing to say the least. 

Now, a high ROAS result is a common enticement many agencies use to win business and it’s designed to make the brand owner believe that they will grow faster and more profitably than any other alternative. 

Which of course would have been true 5 years ago when digital advertising worked very differently: 5, 10 or even higher ROAS results off cold traffic were the norm back then. 

However, not in 2024 and certainly not in 2025, when we now operate in a world with vastly restricted data tracking, much more intense competition for each website click as well as for each consumer dollar, and much lower consumer trust of any branded digital content. 

And the end result is that the brand owner feels like they’ve been taken advantage of, or even burned by said agency.

Suffice to say, promising a ROAS result is not only foolish, but also flawed. For starters, with tracking and on-platform reporting so inaccurate now, you just can’t trust the accuracy of those reported ROAS figures. 

Secondly, any really high ROAS figures I am seeing right now are pretty much always on campaigns going for the low hanging fruits – branded search terms and existing engaged audiences or repeat customers. Or campaigns offering really huge discount incentives. None of which you should be spending top dollar on with your advertising! 

And thirdly, there is a massive assumption that achieving a specific ROAS automatically means that you must be making a profit on sales from those campaigns, after ad spend, product costs and other overheads. 

But 99% of the time that is just not true. 

In this episode, I detail this trap, and share the truth of what’s really happening, plus the solution. By the end of this episode, you will have a much better idea of WHY every eCommerce brand needs to have the Profitable Productpreneur growth system in place in their business. 

Episode’s Show Notes: https://www.catherinelangman.com/episode-260/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free 2025 Ecommerce Marketing Playbook: www.catherinelangman.com/playbook

Free Strategy Session: www.productpreneurmarketing.com/lets-talk 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending on advertising.

However, getting traffic to our websites is harder and more expensive in 2025 than even just a year ago. 

This is partly due to technology advances in AI: for example, thanks to generative AI, most Google searches now offer up content within the search results themselves, resulting in far fewer clicks outside of Google.

But getting website traffic at a profitable price is also being impacted by changes such as Meta’s latest announcement where they are removing fact-checking on Facebook and Instagram, amongst other policy changes.

All of which leaves many consumers wondering, what content is real and what is artificially generated? What is legitimate and what is a scam? 

It is harder than ever now for all of us to trust content that we see online - especially in ads. 

Which can severely impact conversion rates, driving traffic costs up even further.

So today on the show, I’m going to share three practically free strategies that I’m using right now in my businesses, to quickly gain the attention and trust of the right people, that are generating huge spikes in website traffic and sales.

Anyone can use these strategies, whether you're at an early stage in your business growth trajectory, or you’re already at scale.  

Episode’s Show Notes: https://www.catherinelangman.com/episode-259/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free 2025 Ecommerce Marketing Playbook: www.catherinelangman.com/playbook

Free Strategy Session: www.productpreneurmarketing.com/lets-talk 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty. 

As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their platforms – they say that it’s to streamline things, but in all honesty it’s going to make these platforms even less trustworthy for consumers. 

I think it’s absolutely imperative that small business owners take control of their own destiny and do not rely on these platforms as your only method of communicating with your audience.

And there is no way to take control of your destiny if you intend on winging it with your business or marketing this year. 

So, today, we’re diving into how to use data when setting your goals and building out  your growth plans for the year.

If you’ve ever felt stuck or wondered how to achieve consistent sales—even during slower periods—this episode is for you!

Episode’s Show Notes: https://www.catherinelangman.com/episode-258/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free Product Launch & Promotion Guide: https://www.catherinelangman.com/launch/ 

Live Planning Workshop with Babiators: https://www.catherinelangman.com/workshop/

Free Strategy Session: https://productpreneurmarketing.com/lets-talk 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

Over the last year, I’ve seen a lot of businesses come up for sale, in fact I’ve been approached a number of times by brand owners wanting me to buy their business from them, and I did actually buy two of them within the last 6-7 months. 

That’s super exciting, but it’s also been a really eye opening experience about how vastly different many eCommerce brands are set up and run and the difference in viability and attractiveness they present to a potential buyer like myself.

I would actually say that most of the eCommerce businesses I’ve seen up for sale in the last year or two are being sold off very cheaply because the business owner has just run out of puff. They’re super burnt out and just over it. 

Now I’m not going to sit here and try to unpack the psychology of why so many entrepreneurs don’t progress their business in a way that enables them to grow with a team and systems to operate without themselves needing to do all the work.

Instead, today’s episode is going to be about what you really need to have in place in your business in order to scale and grow sustainably – and by sustainably I mean both in terms of financially viable and profitable, but also in terms of your own physical exertion so that you don’t burn out or drive yourself into the ground.

Episode’s Show Notes: https://www.catherinelangman.com/episode-257/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

2025 Ecommerce Marketing Playbook: www.catherinelangman.com/playbook

Book a free strategy session: https://productpreneurmarketing.com/lets-talk/

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

My favourite podcast episode to record this year was episode 227, titled “How to calculate your ROI on learning to grow your business”. At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it’s also because I realised something about myself: 

If I’m not learning something new, I get bored quickly and start to feel as though I’m not progressing. I feel pretty certain that, when we don’t learn new things, we do end up going backwards: because the world around us is constantly changing, so we need to change how we operate just to keep pace, let alone move forwards!

This year, I’ve invested in learning from two different coaches for myself, I also invested in education and upskilling for my team.

And, of course, I read lots of books. 

So, given this is my post-Christmas podcast episode, my final episode for this year and the one where I usually share my holiday reading inspo list with you, I thought I’d share the key learnings I took from my top 5 business-related books that I read this year.

Episode’s Show Notes: https://www.catherinelangman.com/episode-256/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Podcast 227: How To Calculate Your ROI On Learning To Grow Your Business

https://www.catherinelangman.com/episode-227/

Ecommerce Mastery Program: 

https://productpreneurmarketing.com/ecommerce-success-business-mentor/

Book a free strategy session:

https://productpreneurmarketing.com/lets-talk/

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

For my last pre-Christmas podcast episode, I thought I’d share a few insights with you about what’s worked well for me this year, some things I’ve tried that have not worked so well, what I’m focusing on doing better and what I want to take with me into 2025.

I love doing this exercise at the end of the year, especially before heading into my big annual planning session, and I always like to do this before Christmas so that I can actually relax and enjoy my holiday without the constant thoughts about business looping around in my brain! 

I reckon this year has been a really tough year for probably everyone in business. With a dampened economy as well as an accelerating pace of technological change both compounding to create a whole lot of new challenges and hurdles, it’s been a year of constant pivots and needing to try new things in order to survive and thrive. And I’ll let you know up front, not everything I tried this year worked out, so if you’re in the same boat I want you to know this is normal for all entrepreneurs! 

On the personal side this year has been pretty full on for me as well, which is no doubt also a common experience for all of you. So in addition to sharing my takeaways about business with you, I’ll also share some things I’ve done to help maintain my energy levels and motivation throughout the year.

Episode’s Show Notes: https://www.catherinelangman.com/episode-255/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

www.catherinelangman.com/playbook

www.productpreneurmarketing.com/lets-talk 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

Today – as I’m recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then.

Which means that the holiday countdown is officially on! And despite the fact that we’re all feeling exhausted post-Black Friday madness, we gotta dig deep and keep going for a few more days. Now’s the time to make sure your brand is ready to spread some festive cheer and capture those last-minute shoppers.

My two sons who are competitive swimmers have also just started what they call “hell week” – double training sessions a day plus gym – and it’s hard and intense, but the rewards in terms of improved performance make it all worthwhile! 

So today, let’s keep it super practical again. One of the quickest needle-movers in an eCommerce business is always your paid traffic. So I’m going to share with you 10 things that are working literally right now in terms of Meta and Google ads, and hopefully this will help you to maximise your traffic and sales results over the next week and a half…

Episode’s Show Notes: https://www.catherinelangman.com/episode-254/

Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk-2 https://productpreneurmarketing.com/lets-talk-2 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period.

I’m going to share some of the data that’s been released already from major Australian retailers as well as key eCommerce platforms.

As well as the inside scoop on the marketing performance across our businesses and clients’ businesses.

Plus the trends around new vs. returning customer revenue and what all this means for eCommerce brands as we head into 2025.

So, grab yourself a pen and paper and a cup of tea, and let’s dive into what’s just happened!

Episode’s Show Notes: https://www.catherinelangman.com/episode-253/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway.

So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion! 

Today I want to share a shorty episode with you that is super practical, with a few quick and simple-to-execute tactics you can implement on the fly throughout your campaign. Because the opportunity to make money is here right now, consumers are spending and you want to capitalise on that opportunity!

Spending a few minutes each day to add these steps into the mix will absolutely help you to maximise your revenue results, and minimise the chances you’ll leave any potential sales on the table.

So let’s dive right in and I’ll keep it short and sweet so you can get right to it…

Episode’s Show Notes: https://www.catherinelangman.com/episode-252/

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. 

We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount… 

Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it’s a great way to ensure your customers have the best possible experience shopping with you, which helps increase your conversion rate, AND improves their experience using the products they’ve bought.

Here’s what we all need to know about business - there are really only 3 ways to grow: 1. Increase the number of customers who buy from you 2. Increase the amount of money customers spend per transaction 3. Increase the frequency of times each customer buys from you

With the right bundle strategy, you can actually improve all 3 of those methods of growth, and during today’s podcast episode I’ll walk you through how and why this works.

Episode’s Show Notes: https://www.catherinelangman.com/episode-251/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2 

Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore