Scale My Ecommerce Store

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season?

I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how much revenue should come from paid vs organic channels, how much from new vs returning customers, and how much each client can afford to spend on ads to get each purchase conversion, based on their average order value and cost of goods. 

All those numbers will mean diddly squat, though, without nailing the creative strategy and the offer. Because these are the two elements that actually stop the scroll and help get the click in the first place!

So, if you’re not already running paid social ads right now, OR you are but you’re spending too much and not making a profit, then this episode is for you. 

Episode’s Show Notes: https://www.catherinelangman.com/episode-250/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Replay: www.catherinelangman.com/workshop

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2 

Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion. 

As a brand owner or as a retailer, hopefully you are already thinking about your Christmas marketing, but if not, you really do need to work on this now if you want to close out the year with a successful holiday sales season. 

Because demand increases so much at this time of year, it can almost be like fishing in a barrel – it really is the time of year that you, as the business owner, get to generate the bulk of your revenue and profits. 

In this episode, I share some insights about online shopping behaviour that are relevant right now. And then we're going to dive into some tips for your marketing to make sure that you have a super successful Christmas and holiday sales season and have a fabulous final quarter of the year. 

Episode’s Show Notes: https://www.catherinelangman.com/episode-249/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk 

Christmas Campaign Planning workshop - www.catherinelangman.com/workshop

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales.

So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… 

I wanted to spend a bit of time sharing what’s currently working in eCommerce marketing – so that you can focus on the right strategies to capitalise on the increased consumer demand about to come your way.

Today on the show, I’m joined by my team member, eCommerce strategist Narelle Spencer. We discuss the underlying factors that are impacting traffic and sales right now, and share what is working and what isn’t when it comes to marketing and advertising.

If you want to close out the year on a high, this conversation is a must-listen!

Episode’s Show Notes: https://www.catherinelangman.com/episode-248/ 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. 

And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event.

On the one hand, this is why we do things like retargeting ads and use email popup forms to invite website visitors to subscribe, so that you can follow up with them after they leave your website.

But still…what gives? 

The other day, I had the most interesting conversation with someone about this exact scenario, and I discovered that there is, in fact, a whole lot of data about these two very distinct buyer types.

So, whilst the current economic environment is making many consumers rethink and pull back on their spending, this isn’t necessarily true for all consumers. Bucking the trends of frugality and motivated by a desire for quality brands, these top spending consumers are driving discretionary spending and creating a fast lane in what has really become a two speed economy.

I think it goes without saying that all of us want more of those top spending customers, who make quick purchase decisions when they discover the right brand for them, and less of the ones who dilly dally and hang around for weeks or months until they get a big enough discount!

Episode’s Show Notes: https://www.catherinelangman.com/episode-247/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk 

https://www.catherinelangman.com/christmas

https://www.catherinelangman.com/free-coaching-session/  

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby?

Well, if you’re my guest today, you invent a new product that takes the market by storm!

Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer.

Elysia essentially created an entirely new product category in the market. In our conversation today, she described everything from the moment of inspiration, through the design, prototyping and testing phase, her launch to market and how she’s scaled her business.

In just 18 months, she’s grown rapidly, now with a substantial team, launching new products and expanding internationally!

I know you’ll enjoy this story, so without further ado, let’s welcome Elysia to the show.

Episode’s Show Notes: https://www.catherinelangman.com/episode-246/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk 

https://mekebaby.com/

https://www.instagram.com/mekebaby.au/?hl=en

https://www.facebook.com/mekebaby.au/

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche.

This online store had been given some bad advice about scaling her business, particularly about Facebook ads. 

It was such damaging advice and nearly sent the poor woman bankrupt! 

The conversation got me to thinking a lot about two things:

1. What are we all optimising for in our business? Growth? Profitability? Time? These are opposing forces and you can't maximise them all at the same time. And

2. A lot of business owners just don’t figure out a way to pay themselves. Sometimes this is a lack of knowledge around managing cash flow and generating profit. Sometimes it’s a conscious decision to delay the payday to some potential future date when a big vision is realised and, perhaps, the business sold, and to keep reinvesting every possible dollar in the business towards that end goal. 

Building a business with predictable, profitable growth can feel obvious in theory... but is often overwhelming in execution.

Getting caught up in that ‘growth at all costs’ mentality often results in an entrepreneur constantly chasing shiny objects. Jumping from one expert or program making big promises to another, without actually taking the time to learn the fundamentals of business.

Or without realising that the fastest way to growing a successful business is a lot like getting fit – it takes dedicated practice and repetition with constant improvements over time.  

What is actually required in business is a simple daily framework for planning and executing profitable growth, that you practise every day.

Episode’s Show Notes: https://www.catherinelangman.com/episode-245/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://www.catherinelangman.com/getmoresales

https://productpreneurmarketing.com/lets-talk 

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don’t know anything about growing a business yet. 

But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that’s when confidence comes.

I love sharing these stories of growth and transformation, and today I have an impressive one to share with you! 

Shayna Stalker is the founder of The Waste-Free Home, a New Zealand based eCommerce store selling really beautiful, high quality, eco-friendly products for the home.

In the last 6 months, Shayna has grown her business by more than double, plus she’s been able to work on designing and producing an exciting new range of her own products.

On top of that rapid growth, Shayna has also mastered a bunch of new skills and has a new, much deeper understanding of what drives her business growth, which is incredibly empowering. 

Tune in to hear Shayna’s story >>

Episode’s Show Notes: https://www.catherinelangman.com/episode-244/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

https://thewastefreehome.co.nz/

https://www.instagram.com/thewastefreehome/

https://www.facebook.com/thewastefreehome/

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

There are a tonne of things you can do to help grow your customer base in your eCommerce business. 

Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like.

But, what about running a giveaway or a competition? 

This strategy actually fulfils a couple of purposes: it helps you to grow your audiences of potential customers, AND it can help increase the number of customers who try your product and ultimately buy from you.

So in this episode, I’m going to share a few different ways to approach this strategy so that you can maximise the positive impact on selling more product and growing your business.

Episode’s Show Notes: https://www.catherinelangman.com/episode-243/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

  https://www.catherinelangman.com/launch/

What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the moment when your business will truly take off.

I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long, you've tried everything, or you would rather focus on your social media. Well if that rings true to you, I'm here today to challenge that mindset and help you recognize the incredible value of email marketing.

In this episode, I share all the reasons why your email list should take centre stage over your social media followers. While social media is great for organic marketing, having a large following doesn't always translate into revenue. Whereas, your email list is your direct line to your audience of buyers where you get to make a bigger impact on the market all while scaling your unstoppable eCommerce business! Honestly – what more could you ask for?!

Episode’s Show Notes: https://www.catherinelangman.com/episode-242/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

I’m sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it. 

But, when things get hard, or when we try things that don’t work out how we want them to, it IS hard to persist towards achieving your big goals and vision. 

My guest on the show today is Lisa Munro, founder of Happy Tummies. Lisa’s business started with the goal of making life easy for families with kids that have allergies. In that endeavour, she’s tried many different strategies to grow so that she can help more and more kids with allergies, but a lot of the time things don’t work out or are just a plain hard slog with little reward.

But Lisa remains the most persistent, determined and motivated entrepreneur I know. And testament to her approach is the success she has achieved.

Now, Lisa owns a warehouse with a commercial kitchen, has a team working for her – including a French chocolatier, has developed her own brand range of allergy-free foods that now make up 25% of her turnover, and she keeps growing at a fast clip year on year! 

Tune in to hear Lisa’s story!

Episode’s Show Notes: https://www.catherinelangman.com/episode-241/

Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

Website: https://happytummies.com.au/ Instagram: https://www.instagram.com/happytummiesptyltd/ Facebook: https://www.facebook.com/happytummiesptyltd/ Tik Tok: https://www.tiktok.com/@happytummiesptyltd

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube