Welcome back, babes, to the Scale Your Sales Podcast! In this vibrant episode, Jillian is joined by her real-life friend and powerhouse guest, Halee Luckadoo—founder of Females on Fire, marketing coach, and motivational speaker. Together, they dive deep into what it really takes to host impactful virtual and in-person events, why smaller audiences are a secret weapon, and how staying connected to your community can create massive transformation.

Whether you're just starting out or dreaming of your first event, this episode is packed with tactical tips, inspiring stories, and honest truth about building a brand that brings people together—online or off.

Topics Covered:

“I do think that you need to have something so clear that sets you apart from all the other virtual stuff out there because there's so many webinars, masterclasses, virtual summits—everybody has a thing, right? So you've got to be crystal clear on why you want people to sit and log into this thing and give up their whole day when they're not going to get those in-person connections that we all are really craving. And so that was a big thing for us even when we started the virtual summit—how do we give you that feeling of being in-person, being connected through a virtual space?started the virtual summit—how do we give you that feeling of being in-person, being connected through a virtual space?”

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Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an inspiring and deeply honest conversation with Ashley Abarr—brand strategist, photographer, and founder of Abarr by Ashley. From building a creative agency to navigating single motherhood, corporate America, and a 100-pound weight loss journey, Ashley shares how her life experiences have shaped her powerful approach to branding, sales, and confidence. This conversation is for every entrepreneur who’s ready to stop playing small and start showing up with boldness, clarity, and purpose.

Topics Covered:

"With a heavy focus on branding and sales because people don't buy what you do. They don't buy a service. They don't buy a product. People buy who you are and they buy your why and your passion. And a lot of entrepreneurs struggle with that." – Ashley

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Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by returning guest Alex Street—storytelling and speaking coach extraordinaire—who’s back for a power-packed conversation on messaging, clarity, and confidently owning your voice. Whether you're trying to land speaking gigs, grow your brand, or simply explain what you actually do, this episode delivers the truth about why messaging matters more than you think.

Together, Alex and Jillian explore the real reasons entrepreneurs struggle to clearly communicate their work, the gap between marketing and messaging, and how storytelling is the secret sauce that gets you booked, noticed, and remembered.

Topics Covered:

“As I'm learning, is the secret to it all. If you own your journey, you own what you've overcome, you truly, like, take ownership of what you do now, I don't think anything can stop you when you show up. I don't think that you will ever feel weak or, like, out of touch or out of sync when you show up on a podcast like this, because you are always confident that you know who you are and why you do what you do.” – Alex

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Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a goldmine for content creators, fitness coaches, and anyone building a business while juggling real life. Jillian sits down with Naomi Rothstein, a personal trainer turned business mentor who helps fitness professionals escape burnout and build scalable signature programs. Naomi shares her journey from gym floor burnout to online mentorship success, and gets real about content creation, motherhood, niching, and long-game business growth. This one is packed with both heart and strategy perfect for the entrepreneur who’s done being overwhelmed and is ready to make smart, sustainable moves.

Topics Covered:

“What I will say is I would never be where I am if I didn't have mentorship, if I didn't invest in my business continually. I've never been without mentorship. So even if I had 10 minutes of time, I am making so much use of that 10 minutes. I've never been more efficient with my time since becoming a mom.”

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Welcome back, babes, to the Scale Your Sales Podcast! In this episode, Jillian sits down with Tracy Matthews—a seasoned entrepreneur, creativity expert, and reinvention strategist who's helped thousands of creatives turn their vision into profitable businesses. With over 30 years of experience in building brands, coaching high-achievers, and leading one of the first online jewelry academies, Tracy shares powerful truths about navigating reinvention, the future of online business, and why alignment is the key to sustainable success.

This candid conversation is a must-listen for creative entrepreneurs, coaches, and service providers who are at a pivot point—and ready to build something that feels right and works well.

Topics Covered:

"The truth of the matter is that it's called different things, but everyone has something that they're really good at. And when you're in your full expression of creativity, you're actually at a place where you're self-actualized. The challenge is really understanding—well, it's not a challenge necessarily—but the understanding is: what is that for you? And creativity can look a lot of different ways." – Tracy

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Facebook: Tracy Matthews

LinkedIn: Tracey Matthews – Reinvention Strategist

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode brings all the fire with Jillian’s close friend and marketing powerhouse Shelby Claymore—the founder of Damn Good Marketing Live and CEO of a thriving social media marketing agency. In this episode, Shelby holds nothing back as she and Jillian dive into the real talk on what it actually takes to show up online, build a human brand, and create marketing that moves the needle. If you’ve been hiding behind trends or waiting for permission to be seen—this conversation is your wake-up call.

Topics Covered:

“So if you don't put your face in front of a camera and tell people why you're different and they can't relate to you as a human being and they don't feel like you're their best friend, or maybe it's, they're like, holy crap, she's a badass. She's going to help me move the needle in my business because you talk to camera. Don't expect a trending audio or a trending reel to do that because it does not have the same power as an authoritative actual video face to camera.”

CONNECT WITH SHELBY:

TikTok: @itsshelbyclement

Facebook: Shelby Clement Marketing

LinkedIn: Shelby DiMiceli Clement

YouTube: Shelby Clement Marketing

Website: shelbyclement.com

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Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a heart-opening and empowering conversation with Chelsea Bruggemann, a professional development coach and founder of Momentum—a leadership community for working moms. Chelsea brings the real talk on what it means to be a mother in the workforce today and how we can finally start supporting women with the tools, training, and community they actually need.

Whether you’re a corporate exec juggling daycare pickups or a mompreneur building an empire from your kitchen table, this episode dives deep into how motherhood and leadership intersect—and how companies can do better. If you’ve ever felt like you're doing it all and still not feeling seen, this one is for you.

Topics Covered:

“What power if we had more leaders in the world that could own their mistakes, be accountable for their mistakes, and then alter the path that they're on, right? That's a powerful leader. And I'd also argue that's a really powerful mother that can model that for their kids. Yes, maybe I made this decision for our family. I've decided it wasn't my decision. This is why, this is what I've learned, and that's why we're pivoting. What strength to model that for our children.” – Chelsie

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Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode features a down-to-earth and insight-packed conversation with Payton Moran, a seasoned business coach, messaging expert, and event strategist. With four businesses under her belt, Peyton brings practical wisdom around client acquisition, building authentic messaging, and creating events that are both intentional and energizing.

In this episode, Jillian and Peyton dig into why most marketing problems are actually messaging problems, how overthinking your clarity is costing you clients, and what makes Payton’s signature event, Build Your Own Brand, a standout experience in a crowded space. If you're ready to clean up your offer, attract more aligned clients, or even start hosting your own events—this episode is packed with the real talk you need.

Topics Covered:

"When you have a really comprehensive and clear message, it should be able to answer every other question that you have. Like if you're worried about your prices or your offers or where you're going to show up online, the message should be able to power all of that." – Payton

CONNECT WITH PAYTON:

Instagram: @paytonmoran_

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Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by Mike Liguori, founder of Live Your Truth Media, a content agency helping entrepreneurs and brands build powerful YouTube channels and podcasts. This conversation is a deep dive into the real reason content builds trust—or doesn’t—in today’s online space. From the dangers of chasing vanity metrics to navigating content creation inside a power-couple household, Mike brings a mix of heart, strategy, and serious real talk that every content-driven entrepreneur needs to hear.

Topics Covered:

"But the thing is, when it comes to building relationships, it's the opposite. We have to show up without ego and receive people where they are and meet people where they are online—with our message, with our content, the way we speak to them." – Mike

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Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a heart-opening, no-fluff conversation with Madison—money coach, mindset mentor, and host of the Busy Getting Better podcast. Madison helps women break through financial overwhelm and build a millionaire-worthy money mindset. In this episode, she and Jillian dive deep into why money is more than just numbers in a bank account—it’s a tool for building a life you're obsessed with.

Whether you're navigating your first big paycheck, transitioning out of corporate, or trying to figure out how to invest intentionally, this convo is packed with real talk and grounded wisdom about building wealth from the inside out.

Topics Covered:

“Making money is really only one part of the equation, and learning how to keep it and to grow it, and how to utilize money intentionally to build a life that you are actually obsessed with. It gives you the opportunity to experience freedom and reach your fullest potential.” – Maddison

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