Strategy for SMEs is often misunderstood—and in this clip with Alex Smith, author of No Bullsht Strategy*, we break down why most leaders don't actually have a real strategy for SMEs, even if they believe they do.

When asked what it would take to 3x a business in 12 months, most founders quickly realise their strategy for SMEs is unclear, reactive, or based on assumptions rather than a defined growth plan.

Alex explains how the right questions expose the gap between perceived and real strategy for SMEs, revealing why so many businesses struggle with clarity, direction, and scalable growth.

KEY TAKEAWAYS

• Most leaders believe they have a strategy for SMEs, but cannot explain how growth will actually happen

• Asking "how would you 3x your business?" exposes the absence of real strategy

• Self-deception is the biggest barrier to effective strategy for SMEs

• Vague answers like hiring or marketing are not real growth strategies

• True strategy for SMEs is only valid if it clearly connects actions to measurable outcomes

• Better questions force leaders to confront reality, not assumptions

• Strategy is clarity, not language, labels, or intention

WHY THIS MATTERS FOR SME LEADERS

If you're scaling a business, this clip forces a hard reset on what strategy for SMEs actually means. It challenges the comfort of "we have a plan" and replaces it with a more uncomfortable but necessary truth: most businesses are operating without one.

If this changed how you think about strategy for SMEs, make sure to: 👍 Like this video 🔔 Subscribe for more insights on scaling SMEs 💬 Comment: What would it take to 3x your business in 12 months?

GUEST

Alex Smith Author of No Bullsht Strategy* Advisor and strategist helping CEOs and founders build real, actionable business strategy for growth.

Book: Simple Scaling: 10 Proven Principles to 10x Your Business

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Website: https://simplescaling.com

Email: [email protected]

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