In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Soleia Lane (formerly Terra) and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers. 

You’ll hear us chat about:

- The power of creating a wholesale strategy that aligns with your vision for your business

- Tips to find your sweet spot for trade show success

- How to find creative outlets in your business without over-investing in inventory

- The importance of managing your inventory and materials to scale your business profitably

About Dianna!

Dianna Allen founded TERRA in 2019 with only $100 to start. She has since grown the brand into a 6-figure business utilizing social media, markets, and trade shows. Along the way, Dianna also built a spin-off company, Inventora, to provide a solution to her inventory management troubles as TERRA grew.

NOTE: Since this episode was recorded, Terra was re-branded to Soleia Lane!

Connect with Dianna:

Instagram @diannamallen @soleialane and @inventorahq

Shop Soleia Lane: https://soleialane.com/

Explore Inventory & Supplies management software Inventora HERE

www.inventora.com/?via=kristin-fisher

& USE Code BUYERSIDE20 for 20% Off of your membership!

LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

NEED STRATEGIC SUPPORT IN YOUR BUSINESS?

1) Build out a sustainable strategy with the Goal Setting Workshop HERE

2) Explore private mentorship with Kristin HERE (limited spots available)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]