079: Scaling Two Parts of the Business at Once  WITH STACIE KENNEDY

On the podcast, today is Stacie Kennedy of Atlanta Custom Interiors. ACI provides custom soft furnishings, upholstery, hard treatments, and dorm bedding to both the retail and trade. Stacie is sharing today in our Business Challenge podcast the question of how to grow two sides of her business at the same time. We talk about the right time to hire, and how to market to keep the new hires busy with steady work. Not something to take lightly. The focus is on timing, opportunity, and marketing.  Enjoy the podcast. 

Topics Mentioned:

• Hiring
• Marketing
• Scaling
• Upsell

Key Thoughts:

• The challenge, I guess, and it's been a challenge from the start is just continuing to grow the business and to keep work steady enough to maintain the employees that I have and possibly add another employee. - Stacie (3:43)

• You know, one of the hard parts here is exactly what you said - is forget who to hire. We know who to hire, but it's the when to hire and then the sustaining part. - Michele (8:13)

• The other stuff I do, on social media, it doesn't really cost anything. It's just time. - Stacie (13:22)

• We've quoted a lot of upholstery work, but it hasn't always come in. - Stacie (21:29)

• It could be that they were so shocked by the quote because some people think that reupholstery is going to be cheap. - Michele (24:41)

•  I've never really thought about where I need to market my upholstery. - Stacie (37:26)

Contact Michele

• Email: [email protected]
• Facebook: Scarlet Thread Consulting
• Instagram: @ScarletThreadATL

Contact Stacie

• Website: https://www.atlcustominteriors.com 
• Instagram: @atlantacustominteriors 
• Facebook: Atlanta Custom Interiors 

References and Resources:

• EP. 008 with Richelle Plett - Listen Today
• EP. 024 with Cynthia Bleskachek - Listen Today 
• The Designers' Inner Circle - Become a Member Today