The Unofficial Shopify Podcast

Sci-fi Books & Rad Leggings

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On this show, we've found a common pattern to merchants' entrepreneurial journeys on Shopify. This is not one of those stories. This is the journey of Cesar Torres who turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand.

You'll hear:
  • What Cesar learned working at the Wirecutter
  • How listening to customers pivoted his business to success
  • How an uncommon journey led to uncommon success

    • Cesar is the author of two sci-fi book series: The Coil and How to Kill a Superhero. He is also the CEO and Designer of LED Queens fitness apparel, which is a direct spinoff from both of his book series. He earned his journalism degree at Northwestern University and a computer science masters degree at DePaul University. He's currently based out of Chicago.

    Tune in for more details!

    Resources
    • Cesar's site: LED Queens
    • Wirecutter
    • Cesar's books: The Coil and How to Kill a Superhero
    • Instagram: @LEDQueens
    • App: Returnly
    • App: Smile
    • App: Privy
    • Cesar's personal site: CesarTorres.me
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              The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda
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