Summary

Do your clients have a fear of creativity? In this episode, Cheryl and Liz dive into the art of building strong client relationships by addressing and alleviating the client's fears during the design process. The episode demonstrates the importance of understanding clients' psychology and the need to create unique, growth-inducing experiences while considering the importance of empathy and highlighting the challenges of balancing innovation with budget constraints and timelines. Cheryl and Liz provide valuable strategies and examples to enable business owners to navigate client concerns, foster trust, and deliver outstanding design outcomes.

RESOURCE LINKS:

Thompson Traders

Want to view their gorgeous line? We love this line and is a part of our trade program!

Damn Good Designer - Website

Sponsored by: The Design ParadigmDisruptive Reinvention. Are you ready?

The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room.  It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.

The Interior Design Paradigm - Website

Small Business - Think Big - Facebook

Led by interior Design Business coach, Cheryl Clendenon, Small Business Think Big is a free Facebook group for designers who need honest talk and a place to work on the business, marketing, promotion, and the realities of owning a business that sells products along with services. No cry babies!

ABOUT THE HOSTS: 

Cheryl Kees Clendenon

2021 KBB Person of the Year

2022 Design Studio winner Dallas Arts Awards

2021 Changemaker Design Hounds

Interior Design Business Coach since 2017

Liz Lapan

VP of Everything, Interior Designer, 

Work Wife, Team Cook, Unicorns