Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and not trying to appeal to everyone. Why?

Positioning is incredibly important for attracting and retaining clients who truly appreciate your work--the key to successful client relationships! Learn how Cheryl uses strategic positioning in her every aspect of her business and how you can start doing this also!

Have a question--click here to ask us.

RESOURCE LINKS:

Damn Good Designer - Damn Good Designer - Website

• The best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.

The Design Paradigm - The Interior Design Paradigm - Website

• A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room.  It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

Join our FREE Facebook Groups

• Small Business - Think Big - Facebook
• What They Didn't Teach You in Design School - Facebook Group

For designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

Subscribe to our Newsletter and get our FREE download

• Hidden Keys for Growth for 2025 - DOWNLOAD NOW

***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***

Mentioned in this episode:

The Design Paradigm - One on One Business Strategy Program

The Design Paradigm